Adam Hall Group Invests in Repositioning

The Adam Hall Group, leading German producer and distributor for event technology solutions, has announced a repositioning aimed at growth. With a new Corporate Identity, an image campaign as well as a series of expansion measures, the company is focusing on business clients and aims to increase the transparency of its portfolio as well as its service engagement.

Quality Standards: "Designed and Engineered in Germany"

A model of the new experience center, which will be open to employees as well as business partners and clients, and opens its doors in spring, 2018.

A model of the new experience center, which will be open to employees as well as business partners and clients, and opens its doors in spring, 2018.

As the leading German manufacturer and distributors for event technology, the Adam Hall Group stands for quality, reliability, client-oriented solutions, and innovation. In order to live up to their own quality standards, the company continues to develop and design new products and solutions, particularly in Neu-Ansbach – true to the motto “Designed and Engineered in Germany.”

In addition, part of the repositioning is an investment of over 20 million euros in two building complexes in the Neu-Ansbach HQ. On the one hand, the warehouse is expanded to a size of 14,000 square meters with a new logistics park. On the other hand, the new experience center, which will be open to employees as well as business partners and clients, will be opening its doors in spring 2018. The new building includes fully-equipped product showroom, a large theatre auditorium for live demonstrations, facilities for the Adam Hall Academy as well as an integrated R&D department with an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for designing, modelling and 3D prototyping. According to CEO Alexander Pietschmann, this building will be conceived as an “open space for inspiration and creativity for employees, but also external partners.”

Repositioning: Focus on People

With the new Experience Center as well the image campaign, the Adam Hall Group is putting people in the focus or their offerings. A newly designed web presence as well as a newly developed B2B webshop underlines the new identity of the corporate group.

Alexander Pietschmann, CEO Adam HallOur customers’ needs are our main focus, and we want to provide professionals with innovative, user-friendly and affordable event technology solutions to enable more people to realize their creative ideas.
Alexander Pietschmann, CEO Adam Hall Group

With the repositioning the German company, which has been active in the industry for more than 40 years, is looking towards the future.

New international partnerships in Asia, in the Middle East, Africa as well as Latin America illustrate growth beyond Europe. Modern Showrooms in Singapore, Barcelona, Poland, and the United States emphasizes the Adam Hall Group’s commitment to quality.

Nikke Blout, Global Marketing Director Adam Hall GroupFuture-oriented innovations – created with passion by people for people – and increased focus on delivering customer-oriented solutions are just a few of the key messages, which the new positioning and new corporate design aims to transport.
Nikke Blout, Global Marketing Director Adam Hall Group

World premiere at Prolight + Sound 2017

The Adam Hall Group presented several world premieres in Hall 3.1 at Prolight + Sound 2017. In addition, it announced its cooperation with the renowned Porsche Design Studio. They presented the new products in an interview with Steven Sawides.

Beyond that, YouTube star Kiddo Kat appeared at the Adam Hall stand and impressed the visitors with a live concert.

The Adam Hall Group

The Adam Hall Group was founded in 1975 by Mr. Adam Hall in the English Southend-on-Sea (near London) as manufacturer of high-quality and robust flight case elements – at the time still under the name of Adam Hall Ltd. In the meantime, the company group has developed into a global producer and distribution of all-encompassing solutions for the overall event technology industry.

In addition to new brands that are to be developed in the current company location of Neu-Anspach in Hesse, the group acts as the distributor and service provider for more than 30 renown brands.

In addition to the flight case accessories already mentioned, the manufacturer and product portfolio includes audio and sound technology as professional LED illumination solutions – from loudspeakers, final stages, and moving lights to cable and cable protectors to stand and stage systems. Altogether the Adam Hall Group has more than 7,000 articles immediately available in its warehouse and offers an encompassing package of innovative high-quality products for diverse uses with event technology and installation for industrial clients, dealers, event service providers and integrators.

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