Companies, brands, products: they are all competing for market share. The only hope for success is compelling advertising and skilled presentation. German car producer BMW gave us a glimpse into the future of product presentation at the International Motor Show 2013 in Frankfurt – an achievement that is now being recognised with the German Design Award 2015. Recognition that no one could argue with: the presentation was a real firework of lasers, light, surround sound, video and projection mapping.
The German manufacturer presented its latest models across 3,000m2 of trade fair real estate: a total 60 different vehicles bore MINI, Rolls-Royce, BMW, BMW M, BMW i, and BMW Motorrad badges through the hall. Agencies Blue Scope Communications and Gate.11 were behind the show, and they set up multiple mobile screens onto which videos accompanying the 35 minute stage show were beamed, producing a truly full-sensory experience. Take a look for yourself! Enjoy!