Companies, brands, products: they are all competing for market share. The only hope for success is compelling advertising and skilled presentation. German car producer BMW gave us a glimpse into the future of product presentation at the International Motor Show 2013 in Frankfurt – an achievement that is now being recognised with the German Design Award 2015. Recognition that no one could argue with: the presentation was a real firework of lasers, light, surround sound, video and projection mapping.
The stage is perfectly lit, the PA system doesn’t have any back coupling and the set decorations keep the audience spellbound. What would a show be without first rate event technicians, scene painters or make-up artists? Probably very quiet and colorless.