Prolight + Sound

Opus winner Sven Sören Beyer lights up Sweden

Sven Sören Beyer Sweden

An open air concert on a frozen river just above the Arctic Circle, “Those are challenges which make life exciting,” says Sven Sören Beyer. “And when you can live it up artistically, as we could, it is the perfect combination.” Beyer is Creactive Director of phase7 performing.arts, an artist network based in Berlin. Currently he is preparing the opening ceremony for the Cultural Capital 2014, Umea, Sweden. The frozen river is a completely new experience, but Beyer knows what matters most.

Phase7 was founded in 1999. At the Prolight and Sound 2013 the artist received the Opus Award in the category of Technical Realization for his 3D operatic enactment “Neither” from Morton Feldmann and Simon Beckett. “We are very proud that we were nominated for a project so close to our hearts,” he says. Sometimes it is important to artistically “find your away back”.

Audio Revolution with the Fohhn Focus Modular

Focus Modular
How do you fill a concert hall with sound so that the customers in the last row have the same listening experience as those in the first row? The Fohhn Company raises acoustics to a new level with their Focus Modular System which delighted the visitors at Prolight + Sound 2013. Daniela Bohl, PR and Marketing at Fohhn Audio AG, explains in an interview how Focus Modular works.

“Rocky – The Musical”: a phenomenal success with Meyer Sound

Rocky the MusicalSylvester Stallone celebrated his life’s successes with the “Rocky” film series. “Rocky - The Musical”, based upon the film, is now doing the same. The show has been playing in the Hamburger Operettenhaus for the past year. According to the New York Times, it is convincing because it combines the intimate and the epic. The acoustics play an important role, too. Meyer Sound knows what it takes.

Laserworld goes for gold at the Peking Olympic Stadium

The trade fair planning for the coming year has long been finalized at Laserworld (Switzerland) AG. They will definitely be at the Frankfurt Prolight + Sound 2014. “The essential measuring point for us is which trade fair offers which international potential, “ Norbert Stangl, Sales & Marketing Director of the Laserworld Group said. “The more diversity, the better. PLS definitely has that potential.”

International trade fairs such as Prolight + Sound are the perfect opportunity for the Swiss laser manufacturer to present their newest developments to a public from all over the world. According to Stangl the Chinese organizers always want “Made in Germany” on their technology, most recently in the former Olympic Stadium in Peking.

How Halloween becomes a light spectacle

While the Germans diligently carve pumpkins for Halloween, in the USA it has long become a tradition to decorate buildings with all kinds of (lighting) art. Each year at Prolight + Sound exhibitors present the newest lighting technology for shows, concerts and performances. However, it doesn’t always have to be a big event. In your own front yard you can make a big impression with animated lighting. Just as EdwardsLandingLights from Virginia demonstrates in his YouTube videos.

Once again, this year he did not have to be asked twice. Out of more than 8,500 lights, mostly LED and about 1066 channels for computer animation, he put together an amazing show. That, however, was not enough. To be able to “hear” the lights, as EdwardsLandingLights says on YouTube, visitors should turn on their radio, and then they can hear the light show music. Just see for yourself!

Technology of the Stars: Metallica uses DPA Microphones

DPA MicrophonesAt the DPA Microphones stand at Prolight + Sound 2013 there was more than just something nice to look at; there was also something great to hear. The pop band SHEL gave a mini concert for all the visitors and presented the Danish audio manufacturer’s technology. The trade visitors were excited. However it was not limited to the trade visitors, the quality of the DPA Microphones also convinced the successful US heavy metal band Metallica.

Michael Biwer: “We want to act as the market’s mirror”

Michael Biwer

Oh, how time flies! Prolight + Sound 2013 closed just six months ago and already the preparations for the upcoming trade fair are running at full steam ahead. Michael Biwer talks about three years directorship for Prolight + Sound, new trends in the branch and the upcoming topics of Prolight + Sound 2014.

Prolight + Sound has been closed six months, and it is almost another six months until the next trade fair. So the fair is actually a ways away, isn’t it?

Michael Biwer: More like just around the corner. My team and I feel like the entire lead time is just flying by. We are in the middle of planning the halls, conferences and the supporting program.

ETC: Curtain up for great technology!

ETCThe statement, „putting something in the right light “is not just a saying. The Electronic Theatre Controls GmbH, short ETC, knows that for sure. They are experts when it comes to the right lighting technology for architecture, stage and television. They are responsible for the lighting design at the successful musical “The Lion King”, the Bayreuth Richard Wagner Festival, the famous Palazzo Hotel in Las Vegas and the Grand Mosque in Abu Dhabi. High quality products and great service, those are the areas where ETC shines, and still remains humble.

Innovation Campus: Sennheiser’s new playground

Innovation Campus„We are shaping the future of the audio industry based upon our history, cultural innovations and passion for excellence.“ That’s the philosophy of Sennheiser Electronic GmbH & Co. KG. This principle is now becoming reality. In July 2013, the long standing company from Wedemark had its ground breaking ceremony for their new Innovation Campus.

The twenty million Euro Innovation Campus will give their employees about 7000 square meters of space room for the most modern working conditions, as well as enough space for events. The opening is planned for the end of 2014.

Prolight + Sound worldwide: Invitation to Shanghai

Prolight + Sound ShanghaiWhile Prolight + Sound here is still a long ways away, the preparations for the trade fair in Shanghai are running at full speed. From October 10-13, 2013 500 exhibitors from 15 countries and regions will present their newest products at the Shanghai New International Expo Centre. “The large number of international brands and exhibitors at Prolight + Sound Shanghai shows that our trade fair opens doors to enormous business opportunities in Asia,” said Fiona Chiew, assistant manager of the trade fair in Shanghai. “In addition, we have gotten feedback from the exhibitors, that they have gained valuable insights into the industry during our events and seminars.”

3D Mapping: Events in a new dimension

It is the perfect illusion that has been fascinating people since the beginning of time. First it was the magician, now it is the technological refinements at the highest level. 3D belongs to the trends of the future, as Prolight + Sound has continually shown. This find from the Bot & Dolly design studios shows another fascinating insight into three dimensional technologies.
The process is called texture mapping wherein deceptively real 3D animation can be created. The video was made as an artistic statement and technical demonstration. The creators used various technologies including large scale robotics, projection mapping and software engineering. The result is extremely impressive. Take a look for yourself!

KVANT Laser: The Magic of Light

The laser technology exhibitor, KVANT, presented a stunning show at Prolight + Sound 2013. The girls from Ladylicious performed to the electrical rhythms and showed the potential which the Slovakian manufacturer possesses. “Taking part in Prolight + Sound exhibition is the core of our exhibition calendar each year”, Dusan Navara, Sales Manager at KVANT said. “It is a regular boost for our business and we truly appreciate the opportunity to meet so many people working in the same field.” Their success is the proof in the pudding.

Competition at beyerdynamic – technology meets creativity

competiton at beyerdynamicOne of the highlights on the beyerdynamic stand at Prolight + Sound 2013 was the Custom One Pro Headphone with new design and improved technology. What is so exceptional about the headphones from beyerdynamic? Each customer has the possibility to design his own model on his own computer and then order it.

Now the Heilbronn based audio specialist is continuing with its success story. At the first worldwide Crowdsourching Design Contest, users can not only design their own headphones, but can also put them out for vote. The winner gets 1000 Euros in prize money.

John Lennon’s Legacy: High Tech on Wheels

John Lennon BusWhether music albums, live events, blockbusters or TV shows, Avid is a mainstay of the video and audio industry. The software and hardware manufacturer thrilled visitors with their technologies and products at Prolight + Sound 2013.

Avid not only invests in the development of new products, but also in the promotion of young talents in the industry. Avid gifted The John Lennon Educational Tour Bus, the worldwide biggest music studio on wheels, several products from the Pro Audio and Pro Video department. These included the new Pro Tools|HDX-System, the Media Composer 7 and Pro Tools 11, which were all crowd pleasers at Prolight + Sound 2013.

Picture Puzzle Answer: Old Rides and the Newest Technology

At the end of last week Prolight + Sound team showed you part of a picture and asked where could it have been taken. Here comes the answer. It was taken at the Moving Picture Pavilion, a joint stand which the TELTEC GmbH hosted at Prolight + Sound 2013 in exhibit hall 9. The visitors were able to get information about moving image production and distribution at the stand. Represented were companies such as Sony, Panasonic, JVC, Canon, as well as many other exhibitors. And as you can see, the newest technology was on display, next to not only an old moped, but also a small red speedster, a real eye catcher, which were used as props for the presentation.

Picture Puzzle Answer

Picture Puzzle: Once upon a time there was a moped…

As far as the eye could see, the newest technology could be marveled at and tested in all the exhibit halls at Prolight + Sound 2013. But an old, rickety and rusty moped is far from innovative, isn't it? Where was that? It was surely not in one of the exhibition halls, was it? Now it’s your turn; where was this picture taken? Do you know the answer? Then write away, give us your answers, tips and comments!

picture puzzle

Soccer championship 2014: Full luminosity ahead

The soccer world championship is just around the corner and host country Brazil is bracing itself for its big debut. A total of twelve cities will host the games. One of them will be held in the Arena Corinthians in Sao Paolo, where things are running at full speed. When completed, 68,000 fans will fit in the stadium. They will not only be presented with great plays on the field, but in the true sense of the word, the arena shines. In the area of lighting design, OSRAM is setting new standards in the Arena Corinthians.

“The high tech lighting solutions go far above the stringent standards set by FIFA,” says Michael Pleuser, Vice-President of Sales & Marketing for OSRAM. Energy efficient LED and metal fume lamps light up the field with a total of 5000 Lux. In addition, it has the largest LED stadium screen, which measures 170 m x 20 m, in the world. “It is a one of a kind concept developed specifically for the customer,” Pleuser continued.

Video and lighting designer Matt Finke: “I love technology”

Matt FinkeBeing able to show emotions at the push of a button, that is Matt Finke’s profession. For more than twenty years, he has been giving business events, concerts and other events the right visual structure. Video and lighting are his profession. The following words prove it, “To be able to see first hand how your own concept moves people is thrilling and wonderful!”

Finke works for such companies as Audi and SAP as well as for the artists Mando Diao and Katie Melua. How does he do it? Finke doesn’t know, “I haven’t bribed anyone,” he laughs. At Prolight + Sound 2013, the Marburger resident was honoured with the Opus Award for his creative work. The prize means a lot to him, “The nominations are done secretly; you don’t know anything is going on. That’s why I was very surprised and felt extremely honoured.”