Did you know that for the human eye, 16 frames per second are enough to create the illusion of flowing movement? That should make it clear just how easy we are to fool.;-) But we enjoy it, no matter if we are in front of our television, in the cinema or at the Prolight+Sound. In unison with today’s them, we have news hot off the press, for the first time in 2013 there will be a Moving Picture Pavilion at the trade show!
It would be relatively boring to just see acoustic technology in the off position. Instead, it is much nicer to experience the systems in action and really give your ears something to hear. The organizers at the Prolight+Sound will make sure of that. Then, in addition to all the “off” products in the exhibition area, the concert and sound arena will have many “on” products.
In fifteen minute intervals, selected exhibitors will present their systems in the arena. We might advise you to take few steps back with some exhibitions; since modern technology can be quite loud. But the long and short of it remains that an audience spread across a large area should hear everything well. It is not just that you can hear, but rather how.
Help! You want to visit the trade show which starts in less than three weeks, but really don’t have any information. Then it is time for us to tell you about the Pro Mail service offered by the Frankfurt trade show. Without any problems the newsletter can be sent directly to your mailbox and gives you the newest information concerning the Prolight+Sound, directly on your monitor. In addition to the news, you can find information about the programmes and hall plan. Also, companies present their newest products and visitor’s questions will be answered. The newsletter also gives you practical tips about lodging, directions and tickets.
So those of you who want to have the hottest news about the industry meeting on hand, we suggest you sign up for the Pro Mail. Simply type in your email address and name and you are done!
Michael Dill, press commentator at Steinigke Showtechnic GmbH, will present a new feature in his blog: "One of our many highlights is the Futurelight PLB-230, which we are introducing for the first time in Frankfurt very precise beam moving head, which combines an Osram Sirius with 230 watts and an LED ring with twelve 3-watt LEDs in one device "...
We love speakers, microphones, regulators, record players, earphones; in short, we love everything that has to do with lighting and event technology. For those of you, who are just like us, you can express your “gadget love” with a free e-card from the Prolight+Sound. For example, towards the end of the week, you can send a friendly note to a business associate reminding him about the PLS 2013, or get your friend in the right mood for the concert you are both going to this Saturday. Whatever makes your heart skip a beat. Every technology lover will be thrilled to get this electronic greeting. 🙂
Fold, connect and hook it up- the sound system for a casual stroll through the city or a picnic in the park is ready. A smart minded Berliner proved that the right sound doesn’t always have to come from award winning high-end technology. Designer Alex Pfaender created the Boombox, a speaker station for MP3 players and mobile phones. The unusual thing about it, the casing is made completely out of cardboard. Naturally it would not work without the right technology on the inside. The exceptional piece runs on batteries or rechargeable batteries. The sound is created by two integrated speakers. Built on the do-it-yourself principle, the hydrophobic product out of cardboard has to be pieced together by hand.
While thousands of fans cheer in front of their favourite band’s stage, jump up and down or follow the hundreds of scenes in a musical, and entire hoard of event managers and event engineers have been working in the background. They not only think about the lighting, sound and autograph hour, the question of the safety at the events plays a crucial role in the planning. At the “1st International Event Safety Conference” experts will lecture and discuss these exact topics. The conference takes place parallel to Prolight + Sound. We spoke with the consultant, Hubert Klüpfel, Executive Director of TraffGo HT, in greater detail about his lecture topic: “Evacuation Simulations”.
Who doesn’t like to use the comfortable advantages of online banking? The click “in my basket” is quick, the journey to the city center avoided and books, all kinds of electronic “toys”, shoes and much more are delivered right to your front door. While E-commerce continues to grow; the traditional commercial venues need ideas to make sure their customers keep coming back. An approach at solving the problem is called “Experience Marketing”.
“Experience Shopping” will soon play a central role in traditional commercial venues. Through events and interaction at the point of sale the consumer’s interest is awoken and his curiosity induced. This can be achieved through creative shop concepts, unique product lines, shopping events and exceptional customer service,” according to Sven Classen, chief executive of “Erlebnisbüro- die Markererlebnis GmbH”.
This week hundreds of thousands of spectators are champing at the bit in front of their TVs and on site, as professional winter sport athletes from all over the world swoosh down the snow covered slopes at the alpine skiing world championships. While some ski fans in the Austrian city of Schladming get to see the slope aces live, most of the rest of the winter sports fans can only watch the moving image on the TV. These images just might surprise you this year. For the first time, live camera feeds are being shown from the skier’s perspective.
In the development of a camera which can withstand the ski slopes, the video, audio and communications experts at Riedel Communications had their fingers in the pie. The camera which just came on the market this month, the RiCam, is put onto the ski goggles and sends extraordinary pictures from the athlete’s perspective. The broadcaster ORF is giving you the chance to marvel at these amazing scenes.
Since cloud covered mountains, iced landscapes or overgrown sheer rock walls, needed for film, TV and stage productions, are not always readily available outside your front door, nor do they grow on stage, you need alternatives. Professionals can create deceivingly real scenery- detailed all the way to the tip of the conifer. Therefore, the company Gerriets chose to specialize in the production of foils, textiles and scenery for theatre, film, TV, exhibition stands and open air venues.
Why do you as an exhibitor use Prolight + Sound 2013?
Stephanie Walloner, JB-Lighting GmbH: Prolight + Sound is the most important convention of the entire year for us. As a German manufacturer, it is and always has been extremely important for us, and we use the PLS as a way of fostering our existing customer base. Furthermore, the PLS has won international importance throughout the years. Therefore, it has become a popular destination for new customers. That’s why we also expect to establish new contacts in 2013.
Let’s take a little journey back in time. Back to the 60’s, as The Beatle’s made a crosswalk world famous, and songs such as “Help”, “Yellow Submarine” and “Yesterday” made our hearts melt. Let’s dare to look back to the 70’s, to four Swedish pop singers in flashy bell bottoms, whose songs “Mamma Mia” and “Dancing Queen” were known far beyond their country’s borders. Why should we take a look at the past just now?
It is lightweight, set up within one day and isn’t unnerved by a stiff breeze- the Magic Sky pavilion provides a safe roof over the heads of the visitors at many worldwide events. From the BMW World in Munich, to the Berlin Fashion Week and including the Gazprom Event in Saint Petersburg the system, which can cover areas up to 1000 sq. meters, has been in service.
When entire busses become sound facilities, singers like Bob Marley are changed into rolls of audio cable or a disco system is installed in an ice hotel on another continent, then the corresponding pictures are posted on the Prolight + Sound Facebook page, for all to marvel at. The name of the game, the quirkier the better. We will post the the best audio-visual follies as well as the news about Prolight + Sound 2013 on the net. On our Facebook page you can see which highlights and novelties await you next year at the biggest and leading trade fair for event technology. “Like” and “Share” are strongly encouraged.