Tag Archives: Advertising

Sennheiser Urbanite: Market share the funny way

Werbespot zum Sennheiser Urbanite KopfhörerHow do I get my product noticed? What makes for a good advertisement? And how do I surprise my target demographic? These are questions that all business ask themselves, including Wedemark-based German audio specialists Sennheiser. The number of companies producing headphones is growing, increasing competitive pressures. Even global players like Sennheiser need to constantly innovate in order to stay ahead of the competition, stay in the public eye, and keep both music and tech fans loyal to their brand and products.