How do I get my product noticed? What makes for a good advertisement? And how do I surprise my target demographic? These are questions that all business ask themselves, including Wedemark-based German audio specialists Sennheiser. The number of companies producing headphones is growing, increasing competitive pressures. Even global players like Sennheiser need to constantly innovate in order to stay ahead of the competition, stay in the public eye, and keep both music and tech fans loyal to their brand and products.
Every spring, Prolight + Sound opens its gates to visitors from the light, sound, and events communities. The aim is always the same: to facilitate making new contacts, present and sell products, and interact with target groups. According to the Trade Fair Frankfurt’s latest Dexperty survey “Communicating Trade Fairs”, more than 80 percent of businesses regard online communications and online media as important for their own marketing activities. However, the reality is that modern marketing tools continue to see little use.