Tag Archives: Messe Frankfurt

New Trade Fair Hall 12 officially opened

Construction has been taking place over the past two year at the Frankfurt Messe fair grounds - Hall 12 is to become a modern and spacious exhibition space for companies and firms. Following an intensive construction phase, Hall 12 has now been officially opened. This ceremony was attended by 2,000 representatives from the realms of…
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Prolight + Sound Website in a New Modern Design

Modern, clean and clearly structured – since November 23, the website of Prolight + Sound dressed up new. Although there was attention payed to the optics remaining modern, usability is the focus of the adaptation. The website is structured in such a way that users can find the desired information with a few quick clicks.…
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Mira Wölfel: “Listening Is Essential”

After the fair is before the fair – this is especially true for the employees of Messe Frankfurt. For Mira Wölfel the preparations for next year’s fair have already started while the current Prolight + Sound is still open for visitors and exhibitors. In the following interview, the head of Sales & Planning reports what…
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Prolight + Sound: Hotels in and around Frankfurt

Finding the right place to stay is an important point for anyone visiting a trade fair. After all, if you’re spending several nights somewhere, as is the case for visitors to Prolight + Sound, you want somewhere comfy to sleep. But that’s not always easy, especially when demand is high – there might not always…
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Looking Forward, Looking Back: A New Concept for PLS 2016

a new concept
Those were some four days for exhibitors, visitors and organisers, at Prolight + Sound 2015 and the Musikmesse music fair alike. “More than 108,000 visitors from 146 countries were presented with a firework of new products, shows and stars by 2,257 exhibitors,” said Messe Frankfurt managing director Detlef Braun. “The Musikmesse and Prolight + Sound have reaffirmed their roles as a leading destination for the musical technology and events branches, and a hub for successful networking.” Like technology, however, the exhibition business never stands still: that means a new concept awaits visitors in 2016.

Next year, both the Musikmesse and Prolight + Sound will be even more carefully tailored to the needs of the musical instrument and entertainment industries. “The new concept is equally focused on building relationships between industry and retailers, and developing innovative new ways to connect manufactures and consumers,” Braun said.

WinterWorld 2015: Electro Party with SFX

WinterWorld Messe-Frankfrut

It’s one of the top events of the year for EDM fans: on 21 February, 16,000 music fans hit Messe Frankfurt for WinterWorld, Germany’s gigantic indoor EDM event. As befits a megaparty like this, a spectacular line-up – including Robin Schulz, ATB, Klaudia Gawlas, The Avener, and Felix Kröcher – needed to be cast, quite literally, in the best light.

Marketing at the Messe: Exhibitors Risk Missing Out

Messe - Marketing - Dexperty - Studie

Every spring, Prolight + Sound opens its gates to visitors from the light, sound, and events communities. The aim is always the same: to facilitate making new contacts, present and sell products, and interact with target groups. According to the Trade Fair Frankfurt’s latest Dexperty survey “Communicating Trade Fairs”, more than 80 percent of businesses regard online communications and online media as important for their own marketing activities. However, the reality is that modern marketing tools continue to see little use.

Highlights of Prolight + Sound 2014

Prolight + Sound 2014That's it! An exciting and eventful day 1 at Prolight + Sound 2014 has come to an end. The leading international trade fair has once again had a wonderful debut. Thousands of visitors from all over the world and 800 international exhibitors take a look back at an energy filled and thrilling day.

However, we still have a long way to go. Then tonight at 6:30 pm in Hall 5.0 the Sinus and Opus Awards will take place.

Tomorrow, promptly at 9:00am the doors of the Frankfurt Trade Fair will open once again for day 2 of Prolight + Sound 2014. We will also be there reporting live and in person as well as being on the lookout for great topics and stories.

The Trade Fair Blog Team wishes you an enjoyable evening. Enjoy the mild temperatures and Frankfurt's wonderful skyline by night. If you like, stop by the blog again tomorrow. We look forward to it!

Digital Services for Exhibitors

digital servicesWith their impressive show laser system, they ensure the “aha effect” at mega events as well as at smaller free time and cultural events. Within the industry HB Laser has made a name for itself with its elaborate projections and new laser technology. Last year the professionals also presented themselves in their best light at Prolight + Sound. During the four days at the trade fair, as well as in the online world of the Frankfurt trade show, they presented, among other things, some of their video projections and laser as well as light installations . They are not the only ones who have used the digital services of the trade fair.