Tag Archives: product presentation

BMW Multimedia Show: Demonstrating how it can be done

Produktpräsentation BMWCompanies, brands, products: they are all competing for market share. The only hope for success is compelling advertising and skilled presentation. German car producer BMW gave us a glimpse into the future of product presentation at the International Motor Show 2013 in Frankfurt – an achievement that is now being recognised with the German Design Award 2015. Recognition that no one could argue with: the presentation was a real firework of lasers, light, surround sound, video and projection mapping.