Exhibitor Interview: “We set out to make a statement!”

Preparations for Prolight + Sound 2016 are running at full speed. In response to continuous growth, the biggest international trade fair for technology and services in the entertainment, integrated systems and creative branches is making some changes for the coming year. P+S 2016 will be enjoying the extra space afforded by Halls 3, 4 and 5 on the east side of the Messe Frankfurt trade fair grounds as well as the Festhalle itself. Presentations and live demonstrations will also be held in the congress rooms and on the grounds, giving everyone plenty of elbow room.
Those were some four days for exhibitors, visitors and organisers, at Prolight + Sound 2015 and the Musikmesse music fair alike. “More than 108,000 visitors from 146 countries were presented with a firework of new products, shows and stars by 2,257 exhibitors,” said Messe Frankfurt managing director Detlef Braun. “The Musikmesse and Prolight + Sound have reaffirmed their roles as a leading destination for the musical technology and events branches, and a hub for successful networking.” Like technology, however, the exhibition business never stands still: that means a new concept awaits visitors in 2016.
Next year, both the Musikmesse and Prolight + Sound will be even more carefully tailored to the needs of the musical instrument and entertainment industries. “The new concept is equally focused on building relationships between industry and retailers, and developing innovative new ways to connect manufactures and consumers,” Braun said.