SHOWTECH is going to be represented for the first time at next year’s Prolight + Sound 2015. The PLS team has asked Regine Hergersberg, managing director of Germany’s ‘The Filmmakers’ Federal Society of Film Industry Associations (Die Filmschaffenden – Bundesvereinigung der Filmschaffenden-Verbände e.V.) what we can expect at Messe Frankfurt between April 15th and 18th 2015.
Why should the film industry be represented at the Frankfurt Trade Fair?
Regine Hergersberg: Film is a multidisciplinary affair, one not quite like any other form of creative expression. All the areas of expertise that are combined in the production of a film are intertwined and dependent on each other. This is what ‘The Filmmakers’, as the umbrella organisation for the film and TV industry, is presenting at PLS, this connection between technology, creativity, and organisation.