Headphones, microphones, an inclusive audio streaming solution for the visually and hearing-impaired: Wedemark audio specialists Sennheiser have now making breakthroughs in sound for seven decades now. Their trophy cabinet includes a Grammy and even an Oscar and a Philo T. Farnsworth engineering Emmy. The third generation is continuing the work started by the pioneers of 1945. It is a story of achievement and excellence that rewards a closer look.
Hamburg band Revolverheld conquered the German charts with songs like “Freunde bleiben” (Stay Friends) and “Mit Dir Chilln” (Chill With You); and in November they received the award for Best German Act at the MTV Europe Awards in Glasgow. During their successful Immer in Bewegung (Always in Motion) tour, the pop-rock group have been using wireless microphones from Sennheiser’s 2000 Series to help bring the earthy rock sound that characterises their atmospheric shows to life.
How do I get my product noticed? What makes for a good advertisement? And how do I surprise my target demographic? These are questions that all business ask themselves, including Wedemark-based German audio specialists Sennheiser. The number of companies producing headphones is growing, increasing competitive pressures. Even global players like Sennheiser need to constantly innovate in order to stay ahead of the competition, stay in the public eye, and keep both music and tech fans loyal to their brand and products.
Songs like “Geboren um zu leben”, “Unter deiner Flagge” , and “So wie du warst” made German rockers Unheilig famous. Their trademark is moving lyrics about the highs and lows of the human condition. Lead singer Der Graf has won millions of fans with his unique voice, including more than 28,000 visitors to this year’s Classic Open Air Festival at the Gendarmenmarkt in Berlin. Real expertise was needed to produce the right sound for the event, especially given the challenging noise pollution controls in place. Look no further then, than famed Wedemark audio experts Sennheiser.
In order to develop innovative new products, Sennheiser has been conducting audiological research for more than 40 years. The audio specialists, based in Wedemark, Germany, introduce their latest products every year at Prolight + Sound. One product that is guaranteed to be making an appearance in Messe Frankfurt in 2015 is Sennheiser’s very latest piece of cutting-edge technology: CinemaConnect. Audio experts Sennheiser see this novel live-streaming system as an opportunity to make culture accessible to everyone. Exactly how it will work was demonstrated just recently in Hamburg’s Abaton cinema.
The way CinemaConnect works is simplicity itself: cinemagoers connect to a specially set up WiFi network via a free smartphone app. Live-streaming gives them real-time access to additional soundtracks for visual descriptions or assistive listening, making it possible to experience the film via headphones.
When the singer Pink goes on stage, the audience can have high expectations. And so the power voice singer of such chart topping songs as “True Love”, “Try” and “Just Give Me a Reason” was going to do things in style at this year's Grammy Awards. In her performance she did an acrobatic show high above the 20,000 spectators, she got help with the technology from the experts at the Wedemaker audio company Sennheiser.
Pink turned and twirled thru the air over the head of the crowd at her performance. “That's why we needed an absolutely dependable microphone and an in ear monitor system, that not only sounds good, but is as inconspicuous as possible,” said Jon Lewis, Pink's monitor engineer.
In Germany every fifth person is hearing or sight impaired. However at concerts, cinemas or theaters there haven't been any adjustments to help them. More than 50 percent of the affected people don't go to cultural events. This was the result of a TNS Emnid survey commissioned by the audio specialist Sennheiser. Therefore, the Wedemaker company is working on new streaming technology for cinemas and theaters which utilizes the inclusion principle, so that seeing and hearing impaired people are no longer excluded.
Tim Bendzko keeps good company. Just like many other stars, including Shakira, Pink, Xavier Naidoo and Seal, he also uses the proven quality of Sennheiser audio technology. At his summer concert at the Waldbühne Berlin, the singer and songwriter performed his hits “Nur noch kurz die Welt retten”, “Sag einfach Ja” and “Am seidenen Faden” in front of almost 20,000 fans. He used wired and wireless microphones as well as IEM solutions from Sennheiser, which have consistently been exhibited at Prolight + Sound.
Whether boldly colourful or in noble design – flashy DJ Headphones can be seen everywhere on the German streets, even long after they had to make room for their smaller in ear counterparts, the headbuds , in the early 90’s.Since their revival, the DJ Headphones are no longer just a technical device, but have become much more of a fashion statement. Therefore it is only logical that a representative from this category is one of the winners of this year’s international design competition.