Schlagworte: Trade Fair

PLS Goes Global: From Frankfurt to Moscow to Shanghai

Prolight & Sound Shanghai MoscowProlight + Sound Moscow has just drawn to a close, after attracting impressive numbers of visitors – more than 13,000 people came to see the latest products from the light, sound, events and music industries. That was a massive 42% increase in visitor numbers over last year. And tech fans from the world over are already enjoying the next technology trade fair. Running from October 8th to 11th, Prolight + Sound Shanghai is hosting more than 500 exhibitors from 18 countries, who are taking advantage of the opportunity to show off their most recent developments.

Marketing at the Messe: Exhibitors Risk Missing Out

Messe - Marketing - Dexperty - Studie

Every spring, Prolight + Sound opens its gates to visitors from the light, sound, and events communities. The aim is always the same: to facilitate making new contacts, present and sell products, and interact with target groups. According to the Trade Fair Frankfurt’s latest Dexperty survey “Communicating Trade Fairs”, more than 80 percent of businesses regard online communications and online media as important for their own marketing activities. However, the reality is that modern marketing tools continue to see little use.