The customer journey at events describes all points of contact that participants have with an event – from initial perception to participation and follow-up. It is increasingly becoming a strategic tool for event organizers. This is because events today no longer stand alone, but are part of complex communication, marketing and sales chains. Those who…
DetailsWhether it’s a trade fair, festival, show or congress, natural hazards have long been an integral part of the event industry. It is no longer just a question of unfavorable weather conditions, but of systemic risks that are becoming increasingly important due to extreme weather events, climatic changes and globally oriented event formats. For internationally…
DetailsEvents are among the most complex temporary working and experience environments. Within a short space of time, structures, technical infrastructures, traffic routes and common areas for often thousands of people are created. At the same time, time pressure, emotional expectations and changing participants have an impact on the processes. Against this background, safety is not…
DetailsWhether it’s a concert, festival, trade fair show or corporate event: events thrive on moments in which energy condenses in space. When many people cheer, fall silent or move to the beat at the same time, something is created that goes far beyond individual experiences. In the event industry, this phenomenon is often described as…
DetailsDigital events have evolved over the past few years from a pragmatic stopgap solution into a firmly established part of the international event landscape. They complement traditional in-person formats, extend their reach and create experiences that would hardly be feasible on a purely physical stage. For the event industry, this shift has triggered a profound…
DetailsWith the premiere event of the Prolight + Sound Bangkok the international trade fair series Prolight + Sound is expanding its portfolio to include a major destination in Southeast Asia. The trade fair will take place from September 30 to October 2, 2026 at the Bangkok International Trade & Exhibition Centre (BITEC) and will place…
DetailsModern event productions are working with ever brighter, more precise and more colorful lighting systems. Whether it’s a festival in Brazil, a touring show in Europe, an immersive experience in Dubai or a club production in Seoul, the visual intensity of lighting designs has increased significantly worldwide. As a result, one topic is increasingly coming…
DetailsProlight + Sound Guangzhou is now one of the most important meeting places for the international event, entertainment and pro AV industry. As the largest trade fair of its kind in Asia, it brings together manufacturers, system integrators, dealers and trade visitors from all over the world. For the global Prolight + Sound brand, it…
DetailsThe future of Prolight + Sound is taking a new direction. Following intensive discussions and comprehensive reviews, it has been decided that the event will no longer be held at the Frankfurt venue. The reason for this is the lack of demand for a separate Prolight + Sound themed area within the upcoming Light +…
DetailsEvents are no longer just communication platforms. They are experiential spaces where brands, emotions and people physically come together. Whether concerts, festivals, corporate events or trade fairs – emotionalization has become one of the most important success factors. It influences how participants perceive, remember and recommend events. This opens up a broad field for event…
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