Emotionalizing events: How technology, AI and design create powerful experiences

Events are no longer just communication platforms. They are experiential spaces where brands, emotions and people physically come together. Whether concerts, festivals, corporate events or trade fairs – emotionalization has become one of the most important success factors. It influences how participants perceive, remember and recommend events. This opens up a broad field for event…

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AI systems for security in the event industry

Events today are complex systems. Large crowds, diverse processes and high security expectations present new challenges for event organizers and security staff. Artificial intelligence can help here by analysing data, recognizing patterns and supporting decisions. The aim is not to replace human expertise, but to complement it. Whether it’s a festival, stadium concert or trade…

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What Is d&b Create.Control And How Does It Change The Sound Design With Soundscape?

Sound should not only be heard, but experienced. This is exactly what Create.Control makes possible. The new software from d&b audiotechnik opens up new ways for sound designers and sound engineers to create and dynamically control spatial audio worlds. Introduction to the new sound control With Create.Control, d&b audiotechnik introduces a software tool that fundamentally…

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