The discussion surrounding the metaverse has undergone a remarkable development in recent years. While the term was sometimes used as a vision of the future of a completely digital Internet, a more differentiated perspective has since prevailed. For many industries today, the focus is less on the grand vision and more on the specific question:…
DetailsLED walls, video walls and interactive displays are increasingly shaping the visual appearance of events, trade fairs, conferences and brand presentations. Whether on large stages, in conference centers or in permanent installations. Modern display solutions have long been more than just projection surfaces. They are part of the staging, communication platform and technical infrastructure at…
DetailsImmersive technologies have changed fundamentally in just a few years. What once began as an isolated VR demonstration with a headset at an exhibition stand is now part of complex experience architectures. XR, virtual reality and metaverse concepts no longer stand for individual attractions, but for integrated systems that combine audio, light, visuals, real-time rendering…
DetailsWith the premiere of Prolight + Sound Bangkok from September 30 to October 2, 2026, the brand is expanding its international portfolio to include a strategically important location in Southeast Asia. The venue is the Bangkok International Trade & Exhibition Centre, or BITEC for short – one of the leading trade fair and convention centers…
DetailsThe Prolight + Sound Bangkok strengthens its regional network and sets a clear signal for cooperation in Southeast Asia. The trade fair has officially announced its new partnership with the Pro AudioVisual & Lighting Integration Association of Singapore. The announcement was made at the AVLIAS Pre-Chinese New Year Get-Together in Singapore and marks an important…
DetailsInternational purchasing decisions in the pro-AV and entertainment environment are rarely made spontaneously. New systems, technologies and suppliers must be evaluated comparably, reliably and in direct exchange. This is precisely why Prolight + Sound Guangzhou is a central meeting place. However, international trade buyers not only invest time, but also considerable travel and organizational resources.…
DetailsIf you want to take part in Prolight + Sound Guangzhou as an exhibitor, you will be confronted with two key questions at an early stage: How do I reserve my stand and what should I expect in terms of stand prices? The two issues are closely linked, as the actual pricing is only determined…
DetailsWhen Prolight + Sound Guangzhou celebrates its 24th edition from May 28 to 31, 2026, one of the most important trade fair locations in the world will once again take center stage for the international entertainment and pro AV industry: the China Import & Export Fair Complex in Guangzhou. With its size, structure and historical…
DetailsA trade fair presence in an international environment requires far more than a good stand and convincing products. Logistics, local communication channels, media relations and structured business initiation play a decisive role in turning presence into measurable success. Prolight + Sound Guangzhou provides exhibitors with an exceptionally differentiated portfolio of exhibitor services. These services are…
DetailsThe customer journey at events describes all points of contact that participants have with an event – from initial perception to participation and follow-up. It is increasingly becoming a strategic tool for event organizers. This is because events today no longer stand alone, but are part of complex communication, marketing and sales chains. Those who…
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