Prolight + Sound Bangkok and AVLIAS join forces for Southeast Asia

The Prolight + Sound Bangkok strengthens its regional network and sets a clear signal for cooperation in Southeast Asia. The trade fair has officially announced its new partnership with the Pro AudioVisual & Lighting Integration Association of Singapore. The announcement was made at the AVLIAS Pre-Chinese New Year Get-Together in Singapore and marks an important…

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Overseas Buyer Sponsorship Program: Travel support for international trade visitors

International purchasing decisions in the pro-AV and entertainment environment are rarely made spontaneously. New systems, technologies and suppliers must be evaluated comparably, reliably and in direct exchange. This is precisely why Prolight + Sound Guangzhou is a central meeting place. However, international trade buyers not only invest time, but also considerable travel and organizational resources.…

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Exhibitor services at Prolight + Sound Guangzhou 2026

A trade fair presence in an international environment requires far more than a good stand and convincing products. Logistics, local communication channels, media relations and structured business initiation play a decisive role in turning presence into measurable success. Prolight + Sound Guangzhou provides exhibitors with an exceptionally differentiated portfolio of exhibitor services. These services are…

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Customer Journey At Events: Planning And Managing Experiences Holistically

The customer journey at events describes all points of contact that participants have with an event – from initial perception to participation and follow-up. It is increasingly becoming a strategic tool for event organizers. This is because events today no longer stand alone, but are part of complex communication, marketing and sales chains. Those who…

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Weather as a risk factor: How natural hazards influence the planning and safety of events worldwide

Whether it’s a trade fair, festival, show or congress, natural hazards have long been an integral part of the event industry. It is no longer just a question of unfavorable weather conditions, but of systemic risks that are becoming increasingly important due to extreme weather events, climatic changes and globally oriented event formats. For internationally…

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Emotional Crowd: Why collective emotions drive events and why they need to be taken seriously

Whether it’s a concert, festival, trade fair show or corporate event: events thrive on moments in which energy condenses in space. When many people cheer, fall silent or move to the beat at the same time, something is created that goes far beyond individual experiences. In the event industry, this phenomenon is often described as…

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Digital Events: How Hybrid And Virtual Formats Are Redefining The Events Industry

Digital events have evolved over the past few years from a pragmatic stopgap solution into a firmly established part of the international event landscape. They complement traditional in-person formats, extend their reach and create experiences that would hardly be feasible on a purely physical stage. For the event industry, this shift has triggered a profound…

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