Digital Events: How Hybrid And Virtual Formats Are Redefining The Events Industry

Digital events have evolved over the past few years from a pragmatic stopgap solution into a firmly established part of the international event landscape. They complement traditional in-person formats, extend their reach and create experiences that would hardly be feasible on a purely physical stage. For the event industry, this shift has triggered a profound…

Details

Prolight + Sound Bangkok: new platform for professional event technology in Southeast Asia

With the premiere event of the Prolight + Sound Bangkok the international trade fair series Prolight + Sound is expanding its portfolio to include a major destination in Southeast Asia. The trade fair will take place from September 30 to October 2, 2026 at the Bangkok International Trade & Exhibition Centre (BITEC) and will place…

Details

Blue light hazards at events: what the international event industry needs to know now

Modern event productions are working with ever brighter, more precise and more colorful lighting systems. Whether it’s a festival in Brazil, a touring show in Europe, an immersive experience in Dubai or a club production in Seoul, the visual intensity of lighting designs has increased significantly worldwide. As a result, one topic is increasingly coming…

Details

Prolight + Sound Guangzhou: Global Hotspot For ProAV, Lighting And Event Technology

Prolight + Sound Guangzhou is now one of the most important meeting places for the international event, entertainment and pro AV industry. As the largest trade fair of its kind in Asia, it brings together manufacturers, system integrators, dealers and trade visitors from all over the world. For the global Prolight + Sound brand, it…

Details

Emotionalizing events: How technology, AI and design create powerful experiences

Events are no longer just communication platforms. They are experiential spaces where brands, emotions and people physically come together. Whether concerts, festivals, corporate events or trade fairs – emotionalization has become one of the most important success factors. It influences how participants perceive, remember and recommend events. This opens up a broad field for event…

Details

AI systems for security in the event industry

Events today are complex systems. Large crowds, diverse processes and high security expectations present new challenges for event organizers and security staff. Artificial intelligence can help here by analysing data, recognizing patterns and supporting decisions. The aim is not to replace human expertise, but to complement it. Whether it’s a festival, stadium concert or trade…

Details