Influencer Marketing At Events: Just For Show Or Real ROI?

Influencer marketing has become an integral part of modern communication strategies in recent years – including in the event sector. Whether at trade fairs, product presentations or festivals, influencers are increasingly on site, posting impressions, interacting with their community and thus increasing the visibility of the event. But how effective is this form of marketing…

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High-End Stage Technology: SCALA Stage Systems Presents ScalaOne

At Prolight + Sound in Frankfurt, a relatively young but highly experienced company presented a solution that sets new standards in the world of stage automation: SCALA Stage Systems & Services GmbH unveiled the ScalaOne control system – the modern answer to increasing safety and efficiency requirements in event and theatre technology. Bosch Rexroth becomes…

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Digital Wireless Solutions From MIPRO: ACT-800 And MI-58 In Focus

The demands placed on modern audio transmission systems are increasing all the time – not only in professional stage operations, but also in broadcasting, conference rooms and mobile applications. If you are looking for uncompromising quality, reliable transmission and intuitive operation, there is one name you cannot ignore: MIPRO. At Prolight + Sound 2025 in…

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