On July 11, 1240, Emperor Frederick II granted the city of Frankfurt the privilege of holding trade fairs, thus laying the foundation for a lively trade fair business in the city. This day is regarded as the birth of Messe Frankfurt. Merchants were thus granted the right to escort and a secure legal basis for…
DetailsThe event industry is changing: digital technologies, rising participant expectations and the desire for more interaction are changing the way events are planned and carried out. One term is cropping up more and more frequently: gamification. This refers to the use of playful elements to make events livelier, more interactive and more sustainable. But the…
DetailsLights flicker, music booms, 35,000 fans stand – in the middle of the NBA All-Star Weekend 2024. But this time it’s not just the game that’s extraordinary, but also the floor under the stars’ feet. The glass floor lights up, reacts and pulsates with every movement. Animations flow across the surface, statistics appear live, a…
DetailsFor several years now, the events industry has increasingly been faced with the task of reducing its ecological footprint. As well as issues such as energy supply and mobility, stage construction is also becoming a key area of focus. The question is: how can stage sets, backdrops and technical constructions be implemented in a resource-efficient…
DetailsTake advantage of our early bird discounts and get ready to showcase your innovations from March 24 to 26, 2026, in Frankfurt! Benefit from our attractive early bird discounts Prepare for the largest event in the industry in Frankfurt, where you can present your company to an international professional audience and showcase your innovations live.…
DetailsA new chapter in the history of event technology was written on 19 July 2025: The Dutch event brand Verknipt staged the world’s largest laser show at the Johan Cruijff ArenA in Amsterdam. Using 1,100 lasers simultaneously, they significantly surpassed the previous Guinness World Record – a technical and logistical masterpiece that caused an international…
DetailsWhen a classic reinvents itself, it’s worth listening. With the new BlacklineQ series, Martin Audio is launching a completely revised generation of passive loudspeakers on the market that rely on state-of-the-art acoustic technology, high flexibility and well thought-out design. The result: nine sophisticated speaker solutions – including powerful two-way systems, elegant column speakers and deeply…
DetailsLocation-based entertainment thrives on creating lasting memories. It’s about experiences that capture people with all their senses and touch them emotionally. Today’s audience expects more than just information or visual stimuli, whether it’s a trade fair, theme park or adventure world. They are looking for connections, stories and experiences that have a lasting effect beyond…
DetailsFrom product launches to panel talks and festivals, events are no longer just for the live audience on site. Anyone planning an event today always considers the digital space. Social media platforms such as Instagram, TikTok, YouTube and LinkedIn have particularly become important extensions of stage events. However, the leap from stage to stream is…
DetailsThe event industry is changing. New technologies are changing not only formats, but also the way events are planned, implemented and experienced. One such technology is no longer just a passing trend; it is becoming an integral part of practice: Artificial intelligence. AI agents, in particular — digital systems that can perform tasks independently or…
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