A trade fair presence in an international environment requires far more than a good stand and convincing products. Logistics, local communication channels, media relations and structured business initiation play a decisive role in turning presence into measurable success. Prolight + Sound Guangzhou provides exhibitors with an exceptionally differentiated portfolio of exhibitor services. These services are not intended as optional extras, but as an integral part of the trade fair concept.
Clear structures instead of isolated solutions
The exhibitor services at Prolight + Sound Guangzhou are clearly structured and organized along the entire trade fair cycle. Organizational, logistical and communication services are interlinked from preparation to implementation and follow-up. The consistent use of officially appointed service partners is striking. This structure ensures transparency, short distances and reliable responsibilities.
Exhibitors will find all relevant contacts bundled together on the trade fair’s service platform. These include stand construction companies, logistics service providers, travel organizations, personnel agencies and contacts for marketing and sponsoring. This bundling is a decisive advantage, especially for international companies that are less familiar with local processes in China.
Stand construction and technical implementation
Prolight + Sound Guangzhou works together with officially appointed stand construction partners for the structural implementation of individual stand concepts. These include Guangdong Dmake Exhibit Design Engineering Co., which is responsible for the realization of raw space stands. The scope of services ranges from design planning and construction to technical fine-tuning on site.
Close coordination with the specifications of the exhibition center is essential. Safety regulations, time frames for set-up and dismantling as well as technical guidelines are clearly defined. By working with official service providers, delays and additional approval loops can be avoided. For exhibitors, this means greater planning security and less coordination effort.
International and national logistics
For the transportation of trade fair exhibits, Prolight + Sound Guangzhou relies on officially appointed freight forwarders with international trade fair experience. These include Guangzhou Million Expo Supply Chain Management and Shanghai Expotrans Limited.
These service providers assist exhibitors with both international and national transportation and provide support with customs clearance, temporary import and on-site handling at the exhibition grounds.
Travel organization and temporary trade fair personnel
In addition, Prolight + Sound Guangzhou provides services for travel organization and temporary exhibition staff via officially appointed partners. These partners support exhibitors in booking hotels and transfers as well as in other organizational matters relating to their stay at the fair.
In addition, local staff for stand operation can be arranged through appropriate agencies. This includes support at the reception desk or in addressing visitors. In the Chinese market in particular, local staff with appropriate language skills are an important factor in conducting discussions efficiently and building trust through direct communication.
Marketing and communication
One focus of the exhibitor services is on marketing and communication. Prolight + Sound Guangzhou pursues a clearly structured approach here, combining free basic services with optional additional offers.
WeChat Mini Site as a central communication tool
WeChat plays a key role in the Chinese market. Accordingly, the WeChat Mini Site at Prolight + Sound Guangzhou is integrated centrally into the marketing concept. Exhibitors will have the opportunity to present their company profiles, products and solutions within this mini site.
The content is directly integrated into the WeChat ecosystem, making it particularly easy for Chinese trade visitors to access. Stand information, product categories and contact details can be specifically placed and updated here.
WeChat Visitor Invitations
Another important component is the WeChat Visitor Invitations. These digital invitations enable exhibitors to invite specific contacts from their own network to the trade fair. Customers, partners and potential new contacts can be addressed directly via WeChat. For many exhibitors, this is one of the most effective channels for attracting qualified visitors to their stand.
Press and news for exhibitors
Zusätzlich können Aussteller offizielle Meldungen einreichen. Dazu zählen Unternehmensnachrichten, Produktneuheiten oder Messeankündigungen. Nach redaktioneller Prüfung werden diese Inhalte über die Messewebsite sowie über offizielle Social Media Kanäle ausgespielt. Dazu gehören unter anderem WeChat sowie internationale Plattformen wie LinkedIn, Facebook und Instagram.
Support during the trade fair
During the event itself, Prolight + Sound Guangzhou will focus on active media relations. Exhibitors can conduct interviews with the trade fair team, which will be published during the trade fair and displayed in the Press Center. The Press Center is an important meeting point for media representatives, especially on the first day of the fair.
The trade fair also offers formats for product presentations and seminars. These enable exhibitors to present innovations in a professional context and engage directly with the public. Such formats significantly increase visibility on the exhibition grounds.
Structured business initiation with Match2Meet
A central component of the exhibitor services is the Match2Meet business matching system. This tool is part of the Prolight + Sound Guangzhou Live and Online concept and is used for targeted networking between exhibitors and buyers.
The platform is bilingual and can be used on various end devices. Exhibitors can create profiles, define interests and arrange appointments. In return, visitors receive a structured overview of the exhibitors on offer. The aim is to make efficient use of trade fair time and increase the quality of discussions.
Additional presence on the exhibition grounds
In addition to the free marketing services, numerous sponsorship and advertising opportunities are available. These include advertisements in the official Visitor Guide, advertising on inter hall shuttle buses and various outdoor advertising options on the exhibition grounds.
The offer is supplemented by sponsorship opportunities for show souvenirs such as show bags or other visitor giveaways. These formats offer additional contact points with a clearly defined specialist target group and can be specifically integrated into existing marketing strategies.
Online presence for exhibitors
Every exhibitor receives a free Basic Media Package. This includes basic information such as company name, stand number, product categories and a website link. The information is published in the Exhibitors and Products section and serves as an initial source of information for many visitors.
Paid digital advertising formats are also available. These include online banners, newsletter placements and combined on-site and online packages. These offers are aimed at exhibitors who want to expand their digital visibility in a targeted manner.
Classification of exhibitor services
The exhibitor services at Prolight + Sound Guangzhou are consistently practice-oriented. They take into account the special requirements of the Chinese market as well as the expectations of international exhibitors. The strong integration of WeChat, the clearly regulated logistics processes and the structured business matching are particularly influential.
Prolight + Sound Guangzhou and Prolight + Sound Bangkok 2026
Prolight + Sound Guangzhou will take place this year from May 28 to 31, 2026 at the China Import & Export Fair Complex in Guangzhou. These four days form a central industry meeting point for professional audio, lighting, stage technology and event technology in the Asian market and offer exhibitors numerous services for the preparation, implementation and follow-up of their trade fair appearance.
Prolight + Sound will then expand its presence with Prolight + Sound Bangkok, which is scheduled to take place from September 30 to October 2, 2026 at the Bangkok International Trade & Exhibition Center (BITEC). The detailed exhibitor services for Bangkok are still being published. Information on logistics, stand construction, marketing services and business matching will follow at a later date as soon as it is available.
