Once again, Steinigke Showtechnic GmbH, a manufacture in the field of event technology, will be represented at Prolight + Sound. In an interview, Michael Dill, Director of company communication, reports on the innovations that await us at the Frankfurt trade fair in April 2018.

Michael Dill Steinigke

Michael Dill has been working for Steinigke Großhandel für Veranstaltungstechnik for 11 years. Five years ago, he became department head of Corporate Communications.

1. You are one of largest producers and distributers in the area of event technology in Europe. What advantages does a wide palette of products give you as opposed to specialized production and development in one niche?

This is first and foremost advantageous for customers. This means an event organizer can buy set, lighting, sound and extras – a one-stop shop, so to speak. In addition, we as producers can profit from the diverse knowledge in a variety of areas and to some extent connect and use this. For instance, this concerns the handling and development of products as well as some performance characteristics.

2. How has the industry changed since you started production? What kind of potential does this field still have.

In short: the industry has grow by leaps and bounds, and the number of competitors has also jumped correspondingly. In addition, commerce has been extremely transformed by the internet, and the world has grown together even more. Everything is closer, more comparable. It used to be the case that you produced catalogues and attended the most important trade fairs to get into touch with people. Today we do livestreams, put videos online, have a large online shop, are represented on social media, and attend the most important trade fairs – even if that has decreased slightly. It is more involved, but also somehow more exciting, interesting and diverse.

3. How important is Prolight + Sound for you as a trade fair for event technology?

Prolight + Sound is still the world’s leading trade fair for our field. We are always glad to interact with customers – that’s the most important moment for us. That’s also why we hope the general trend can be reversed and more visitors can make the trip to Frankfurt. The fair, with its associated program, as well as the producers with their attractive stands, is simply a must. An increasingly close cooperation is surely to be recommended.

Steinigke store4. With regard to the Prolight + Sound 2018: Can you give the visitors a little taste of what to expect?

Of course, there are again new product introductions. Over the last few years, we have conquered and shaped the field of light controllers, which had previously been quite empty. Affordable, but high-quality controls have become our topic and we present with the Colorchief a really big litter, for which there has been positive feedback from all sides and which was sold out within a very short time. We have found very nice solutions for the stage headlights and also in the audio area, we can present something that arouses in many already hot expectations – this is about the range of DJ mixers, the Rotarys, to be exact. Of course, we also offer a stand that will be an eye-catcher as well as a good overview of our entire product range, at least 9500 individual products.

Steinigke can be found at the Prolight + Sound in Hall 5.0 at the booths B38, B40 and B42 from April 10th to 13th.