Digital events have evolved over the past few years from a pragmatic stopgap solution into a firmly established part of the international event landscape. They complement traditional in-person formats, extend their reach and create experiences that would hardly be feasible on a purely physical stage. For the event industry, this shift has triggered a profound…
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With the premiere event of the Prolight + Sound Bangkok the international trade fair series Prolight + Sound is expanding its portfolio to include a major destination in Southeast Asia. The trade fair will take place from September 30 to October 2, 2026 at the Bangkok International Trade & Exhibition Centre (BITEC) and will place…
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Modern event productions are working with ever brighter, more precise and more colorful lighting systems. Whether it’s a festival in Brazil, a touring show in Europe, an immersive experience in Dubai or a club production in Seoul, the visual intensity of lighting designs has increased significantly worldwide. As a result, one topic is increasingly coming…
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Prolight + Sound Guangzhou is now one of the most important meeting places for the international event, entertainment and pro AV industry. As the largest trade fair of its kind in Asia, it brings together manufacturers, system integrators, dealers and trade visitors from all over the world. For the global Prolight + Sound brand, it…
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The future of Prolight + Sound is taking a new direction. Following intensive discussions and comprehensive reviews, it has been decided that the event will no longer be held at the Frankfurt venue. The reason for this is the lack of demand for a separate Prolight + Sound themed area within the upcoming Light +…
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Events are no longer just communication platforms. They are experiential spaces where brands, emotions and people physically come together. Whether concerts, festivals, corporate events or trade fairs – emotionalization has become one of the most important success factors. It influences how participants perceive, remember and recommend events. This opens up a broad field for event…
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Events today are complex systems. Large crowds, diverse processes and high security expectations present new challenges for event organizers and security staff. Artificial intelligence can help here by analysing data, recognizing patterns and supporting decisions. The aim is not to replace human expertise, but to complement it. Whether it’s a festival, stadium concert or trade…
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Prolight + Sound has been one of the best-known brands in the global event, lighting and audio technology industry for over three decades. Even though it will no longer be held in Frankfurt in future, the brand will remain strong – and is growing internationally in particular. With its successful events in Asia and a…
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Messe Frankfurt is currently developing a concept that will offer exhibitors at Prolight + Sound, the trade fair for event and entertainment technology, a new home within Light + Building, the world’s leading trade fair for lighting and building technology. The aim is to make an offer to those who can benefit from participating in…
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Prolight + Sound 2026 will bring international experts from the event and media technology industry to Frankfurt am Main from March 24 to 26, 2026. The official exhibitor search is now available online to help you plan your visit to the trade fair. The digital tool is the ideal companion for discovering exhibitors, products and…
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