From product launches to panel talks and festivals, events are no longer just for the live audience on site. Anyone planning an event today always considers the digital space. Social media platforms such as Instagram, TikTok, YouTube and LinkedIn have particularly become important extensions of stage events. However, the leap from stage to stream is…
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The event industry is changing. New technologies are changing not only formats, but also the way events are planned, implemented and experienced. One such technology is no longer just a passing trend; it is becoming an integral part of practice: Artificial intelligence. AI agents, in particular — digital systems that can perform tasks independently or…
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For years, the event industry has been facing growing challenges in the areas of data security, ticket counterfeiting, and trust in digital processes. As events become increasingly digitalised, the focus is shifting towards how security and transparency can be improved sustainably. Blockchain technology offers new solutions to these problems. As a decentralised data structure, blockchain…
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Livestreaming has become an integral part of the world of content creation. Influencers use livestreams to interact with their community in real time, whether it’s for a product launch, gaming session, live Q&A or event reporting. To make a livestream work and look professional, you need the right combination of software, hardware and setup. The…
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In recent years, live streaming has evolved from a niche solution into a core element of modern event formats. Whether it’s a music festival, sporting event, university lecture or company presentation, digital real-time transmission has become an integral part of visitor and participant communication, rather than just an accessory. However, while streaming technology is widely…
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A new eco-label is helping to guide the sustainable events industry. Sustainable events can now be officially certified. Since January 2025, organisers have been able to use the new ‘Blue Angel for environmentally friendly events’ eco-label bearing the DE-UZ 236 mark. The associated award criteria were published on the Federal Environment Agency’s website in July…
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Prolight + Sound, the leading international trade fair for event and entertainment technologies, is repositioning itself for 2026. With a concise three-day schedule and a distinct focus on the European market, Messe Frankfurt is aligning with current industry trends and the feedback of its exhibitors and partners. The aim is to promote exchange, innovation and…
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Influencers are no longer just the faces of product placements on social media. They are now actively involved in developing formats, hosting their own channels at major events, and significantly influencing how events are streamed and perceived. In the B2B sector in particular, this is transforming the way in which content is disseminated, target groups…
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Trade fairs have always been one of the most important formats when it comes to bringing people, companies and industries into contact with each other. As temporary meeting points, they bring together expertise, innovations and personal encounters in one place. Whether in industry, trade, services or the creative sector – trade fairs make it possible…
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Influencer marketing has become an integral part of modern communication strategies in recent years – including in the event sector. Whether at trade fairs, product presentations or festivals, influencers are increasingly on site, posting impressions, interacting with their community and thus increasing the visibility of the event. But how effective is this form of marketing…
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