The signs are green for a sustainable future. With the Green Event Day, Prolight + Sound 2022 is sending out a clear signal: exceptional and spectacular staging can go hand in hand with ecological action. Taking place for the first time on April 27, 2022, the theme day will provide impetus for the industry’s innovative strength and sense of responsibility on the road to more sustainable event operations.
Lectures, panels and best-practice presentation
Lectures, panels and best-practice presentations on all aspects of the conscientious use of natural resources will be designed at the theme day, which is being created in close cooperation with the European Association of Event Centers (EVVC) with the support of the Association of Media and Event Technology (VPLT). Here, experts from the industry will address current issues and challenges such as:
What impact will the EU Green Deal have on the event industry?
How can sustainable event technology support the industry on its way to a greener future?
What needs to be considered in terms of communication to ensure that the commitment is also received by visitors and partners?
The experts include representatives from associations (EVVC, VPLT, LiveMusikKommission), entertainment technology companies (Adam Hall, Neumann & Müller, Cameo Light, DeerSoft), venues (Düsseldorfer Congress GmbH, Velomax GmbH, Markthalle Hamburg), tourism authorities, communications and event agencies.
Futurologist and trend researcher gives keynote speech
Future and trend researcher Oliver Leisse will open the theme day with his keynote address, “Does it make sense? On the desire for attitude and sustainability among Generation Z.” to open the day. The strategist founded the institute “SEE MORE Future Research & Development”, is the author of non-fiction books such as “Be prepared: 30 trends for tomorrow’s business” and host of the podcast “Future, Trends & Strategies”.
The program will conclude with a presentation followed by a Q&A session by Stefan Lohmann, founder of the Sustainable Event Solutions project. Lohmann will present the 16 Steps initiative for climate neutrality of the event industry by 2025 and explain why acting ecologically can also lead to economic advantages in a tough competitive environment. Participation in all lectures, workshops and product demos is free of charge for visitors with a valid ticket.
Program of the Green Event Day on April 27th 2022
| Uhrzeit | Titel | Teilnehmer*innen |
| 11:00 | Keynote:
Macht das Sinn? Über den Wunsch nach Haltung und Nachhaltigkeit bei der Generation Z. |
|
| 12:00 | Panel:
The EU Green Deal and the Event Industry: Challenges and Opportunities |
|
| 13:00 | Panel:
Entertainment Technology – Digitalization: New Formats, Products and Solutions for a Sustainable Future |
|
| 14:00 | Best Practices:
With the EVVC on the way to sustainable action – today & tomorrow |
|
| 15:00 | Best Practices:
Sustainability in Berlin – Strategy & Practice |
|
| 16:00 | Best Practices:
Communication SUSTAINFESTIVAL: Authentic, credible, transparent and continuous |
|
| 17:00 | Vortrag:
Sustainability is not the problem, but the solution – also economically! |
|
Focus on sustainability
Prolight + Sound underscores its focus on sustainability in the event industry with Green Event Day as part of this year’s trade show. The commitment of the trade fair and exhibitors is evident at various points. Manufacturers of products that can contribute to a positive eco-balance in event operations, for example, are marked with a special ProGreen mark in the exhibitor search and in the trade fair catalog.
In addition, there will be several guided tours to exhibition stands showcasing sustainable event technology in action and, for the first time, the Future Hub will be created entirely using recyclable materials and powered 100 percent by green electricity.
All further information on Prolight + Sound at www.prolight-sound.com.
Images: istockphoto, anncapictures / Pixabay