International purchasing decisions in the pro-AV and entertainment environment are rarely made spontaneously. New systems, technologies and suppliers must be evaluated comparably, reliably and in direct exchange. This is precisely why Prolight + Sound Guangzhou is a central meeting place. However, international trade buyers not only invest time, but also considerable travel and organizational resources. With the Overseas Buyer Sponsorship Program – Individual Prolight + Sound Guangzhou specifically addresses this issue. The program supports qualified international trade visitors with a clearly defined travel incentive and additional services on site. The aim is to facilitate access to the trade fair and at the same time strengthen the quality of international business contacts in the long term.
Objective and basic idea of the program
The Individual Sponsorship Program is designed to support international trade buyers who are visiting Prolight + Sound Guangzhou for the first time or after a break. The focus is not on the touristic aspect, but on the business use of the trade fair as a sourcing and networking platform.
Participants benefit from a combination of travel support and organizational advantages. This should make it possible to plan trade fair days more efficiently, attend appointments in a more focused manner and concentrate more on content, products and discussions.
Services in the Overseas Buyer Sponsorship Program – Individual
The program comprises several modules that structure and enhance the trade fair visit. The communicated services include
- a travel allowance of RMB 800 (approx. 90 euros, approx. 115 USD),
- a Welcome Gift during registration,
- a lunch coupon during the exhibition days,
- Access to the VIP Lounge on the exhibition grounds,
- a VIP ticket for an official fringe event at Prolight + Sound Guangzhou.
Additional services can also be offered, depending on requirements and availability. These include an optional business matching service, support with travel organization or a personalized invitation letter for visa purposes. These additional services are not automatically part of the program, but can be a useful addition on request.
Travel allowance and relevant trade fair days
The travel subsidy for the 2026 edition is clearly defined. The sponsorship relates to a visit to Prolight + Sound Guangzhou between May 28 and 30, 2026. The financial grant is intended to help partially cushion travel and accommodation costs and thus make the decision to travel internationally easier.
It is important for personal planning that the funding explicitly relates to this period. Anyone wishing to take advantage of the program should organize their trip in such a way that the funded trade fair days are fully covered.
Participation requirements and exclusions
The Overseas Buyer Sponsorship Program – Individual is tied to clear criteria. Only Overseas Buyers, i.e. international trade visitors from outside mainland China, are eligible to participate. Hong Kong, Macau and Taiwan are expressly excluded from participation.
Other key requirements are
- The applicant must act as a trade buyer.
- The company may not be an exhibitor at Prolight + Sound Guangzhou 2026.
- Applicants and their companies must not have visited Prolight + Sound Guangzhou 2025.
- Only one grant per company is possible under the Individual Program.
These criteria clearly show that the program is aimed specifically at new or returning international buyers who were not previously part of the immediate visitor field.
Application, selection and timeline
Participation in the Individual Sponsorship Program is by application and is not an automatic acceptance. All applications are reviewed and places are allocated on a first come, first served basis. Even if the criteria are met, there is no entitlement to sponsorship, as the number of available sponsorships is limited.
After the application phase has ended, qualified applicants will be informed of the result. Early application increases the chances of being considered, especially in view of the limited quotas. The application phase runs until March 31, 2026.
Differentiation from other visitor programs
Prolight + Sound Guangzhou offers several formats for visitor loyalty. In addition to the Overseas Buyer Sponsorship Program, there are also membership programs with VIP character. It is important to note that the Individual Sponsorship Program cannot be combined in any way.
While membership programs are primarily aimed at long-term benefits and service offers, individual sponsorship is clearly positioned as a temporary travel and visit program. Applicants should therefore check in advance which format is better suited to their own visit strategy.
Tips for making sensible use of the program
Structured preparation is recommended to ensure that participation in the Overseas Buyer Sponsorship Program really pays off:
- Clearly define your purchasing interests: Prolight + Sound Guangzhou covers a wide range of topics, from professional audio and lighting to system integration, control, network technology and multimedia. A clear thematic focus not only makes it easier to apply, but also to plan appointments later on.
- Plan trade fair days in a targeted manner: As the travel grant is tied to specific days, the trade fair visit should be well structured in terms of content. A realistic daily schedule helps to combine talks, product demonstrations and networking in a sensible way.
- Prepare contacts early on: Even without firmly booked appointments, it is worth identifying relevant exhibitors and topics in advance. This allows you to take full advantage of the VIP services on site.
- Significance of the programme for the international orientation of the trade fair: From an industry perspective, the Overseas Buyer Sponsorship Programme is an important instrument for the internationalization of Prolight + Sound Guangzhou. It specifically supports the exchange between international markets and the Asian Pro AV ecosystem and strengthens the role of the trade fair as a global business platform.
This means greater international visibility for manufacturers and suppliers and easier access to new products, technologies and partnerships for buyers.
Apply now until March 31, 2026
The Overseas Buyer Sponsorship Program – Individual offers qualified international trade visitors an attractive opportunity to visit Prolight + Sound Guangzhou with additional support. The travel subsidy of RMB 800, combined with VIP services and organizational benefits, makes the programme particularly interesting for trade buyers who have a clear business focus when visiting the fair.
Those who meet the participation requirements and want to use the trade fair days specifically for sourcing and networking will find a practical offer to support their own trade fair planning in the Individual Sponsorship Program. Apply now!
