Anyone visiting Prolight + Sound Guangzhou will quickly realise that this trade fair is far more than a traditional product showcase. Across audio, lighting, stage equipment and Pro AV, new formats are constantly emerging that demonstrate how event technology unfolds in practical applications. A particularly impressive example of this is the PLS Unicorn Series: Xtage in Hall 9.3, Area B.
As soon as you step into the area, it becomes clear that this is not just about showcasing individual technologies. Xtage is designed as a staged experience space. Lighting, sound, stage mechanics, LED screens and digital content all interplay to create a show environment in which the industry’s technical capabilities become immediately apparent. For trade visitors, this offers an exciting change of perspective. Instead of viewing products in isolation, visitors can experience how they work together.
Experiencing technology in action
This practical relevance is particularly valuable at a trade fair such as Prolight + Sound Guangzhou, where numerous manufacturers showcase new systems, components and solutions. Many innovations only reveal their full potential when used in realistic conditions. The Xtage makes exactly that possible.
Lighting design, sound design, movement, projection, LED and digital media are not presented side by side, but as part of a single production. This gives an impression of how modern live productions can be structured and what role technical disciplines will play in immersive show concepts in the future. For technical service providers, venue operators, production companies and creative teams, the format provides concrete inspiration for their own work.
Immersive shows as a theme for the future
With the Unicorn Series, Prolight + Sound Guangzhou addresses a theme that has been shaping the events industry for years: live experiences are becoming more spatial, visual and multisensory. Whether it’s concert production, theme parks, brand staging, cultural events or temporary experience spaces: increasingly, the aim is not just to present content to visitors from the front, but to immerse them in an atmosphere.
Xtage demonstrates how event technology supports this transformation. Lighting becomes a means of spatial design, sound enhances perception, moving elements transform the stage, and digital content creates additional narrative layers. Individual systems come together to form a cohesive whole that closely mirrors the reality of modern entertainment productions.
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Hall 9.3 becomes a show space
With its location in Hall 9.3, Xtage has its own clearly defined space within the exhibition. Whilst many products and solutions are presented at exhibition stands in the surrounding halls, the PLS Unicorn Series brings together different technologies in a performance-oriented environment. This makes the visit particularly vivid.
For us as observers of the trade fair, this point is particularly interesting: Xtage demonstrates just how much trade fairs are evolving. They are no longer merely venues for new products and business discussions, but increasingly also platforms for live demonstrations, experience design and industry-specific visions of the future. Here, visitors can not only compare products, but also experience how technical innovations can be translated into concrete scenarios.
The PLS Unicorn Series from 2025
More than just a product demonstration
The strength of the PLS Unicorn Series lies in the fact that it does not present technology in a purely functional way. Naturally, performance, precision and system integration are central to the series. At the same time, however, it becomes clear that modern event technology is increasingly becoming an integral part of creative staging.
For manufacturers, Xtage provides a stage on which products can be showcased in an emotionally engaging and application-oriented way. For users, this creates a realistic impression of the possibilities opened up by combining different disciplines. This is a particularly important impetus in the international setting of Prolight + Sound Guangzhou, as many visitors are not just looking for individual devices, but for complete solutions for shows, venues, experience spaces or cultural productions.
A recognisable format
The PLS Unicorn Series has established itself as a regular feature of Prolight + Sound Guangzhou over several editions. In 2026, it will once again be one of the formats shaping the trade fair’s supporting programme. With Xtage in Hall 9.3, the trade fair is continuing this tradition and demonstrating how immersive technologies, show design and professional event technology can work together.
This makes the Unicorn Series not just an item on the programme for trade fair visitors, but a recurring showcase for the industry’s development. It highlights the direction in which live entertainment, Pro AV and stage technology are moving: towards more interconnected, experience-oriented and technically precise production environments.
