A trade fair presence in an international environment requires far more than a good stand and convincing products. Logistics, local communication channels, media relations and structured business initiation play a decisive role in turning presence into measurable success. Prolight + Sound Guangzhou provides exhibitors with an exceptionally differentiated portfolio of exhibitor services. These services are…
The customer journey at events describes all points of contact that participants have with an event – from initial perception to participation and follow-up. It is increasingly becoming a strategic tool for event organizers. This is because events today no longer stand alone, but are part of complex communication, marketing and sales chains. Those who…
Whether it’s a trade fair, festival, show or congress, natural hazards have long been an integral part of the event industry. It is no longer just a question of unfavorable weather conditions, but of systemic risks that are becoming increasingly important due to extreme weather events, climatic changes and globally oriented event formats. For internationally…
Events are among the most complex temporary working and experience environments. Within a short space of time, structures, technical infrastructures, traffic routes and common areas for often thousands of people are created. At the same time, time pressure, emotional expectations and changing participants have an impact on the processes. Against this background, safety is not…
Whether it’s a concert, festival, trade fair show or corporate event: events thrive on moments in which energy condenses in space. When many people cheer, fall silent or move to the beat at the same time, something is created that goes far beyond individual experiences. In the event industry, this phenomenon is often described as…
Digital events have evolved over the past few years from a pragmatic stopgap solution into a firmly established part of the international event landscape. They complement traditional in-person formats, extend their reach and create experiences that would hardly be feasible on a purely physical stage. For the event industry, this shift has triggered a profound…
Modern event productions are working with ever brighter, more precise and more colorful lighting systems. Whether it’s a festival in Brazil, a touring show in Europe, an immersive experience in Dubai or a club production in Seoul, the visual intensity of lighting designs has increased significantly worldwide. As a result, one topic is increasingly coming…
Events are no longer just communication platforms. They are experiential spaces where brands, emotions and people physically come together. Whether concerts, festivals, corporate events or trade fairs – emotionalization has become one of the most important success factors. It influences how participants perceive, remember and recommend events. This opens up a broad field for event…
Events today are complex systems. Large crowds, diverse processes and high security expectations present new challenges for event organizers and security staff. Artificial intelligence can help here by analysing data, recognizing patterns and supporting decisions. The aim is not to replace human expertise, but to complement it. Whether it’s a festival, stadium concert or trade…
“Don’t wait too long, get started” – that is Dr. Uve Samuel’s recommendation to the event industry. What should the industry start with? With the integration of AI. Artificial intelligence (AI) is gradually changing the way events are planned, held and experienced. What was considered a dream of the future just a few years ago…
ProEvent is not just a category but a comprehensive resource for all those passionately engaged in the world of event planning and technology. Every event, whether small or large, requires precise planning, the right technology, and a team of experts to drive it to success. In this ever-evolving industry, continuous learning and staying updated with the latest tech are imperative.
Here at ProEvent, we place special emphasis on acquainting you with the most innovative technologies and strategies. From the latest developments in audio and video transmission, impressive lighting installations, to advanced stage constructions – we cover all facets that make an event memorable. Additionally, we offer a behind-the-scenes look, showcasing how industry professionals overcome challenges and create breathtaking experiences.
The Prolight + Sound Fair 2024 will stand as a prime example of the fusion between theory and practice. Here, you can not only witness the latest products and technologies in action but also learn from industry leaders, network with peers, and forge valuable partnerships. It’s the perfect place to be inspired, gather new ideas, and prepare for the future demands of the event industry.
In addition to the aforementioned content, we also emphasize the consideration of safety standards, sustainable event practices, and the significance of client feedback. Because a successful event isn’t just about spectacular tech, but a holistic approach as well.
In a nutshell, ProEvent is your compass in the dynamic world of events. It’s our mission to equip you with everything you need to thrive in this industry. We eagerly anticipate welcoming you at the Prolight + Sound Fair 2024, where you can experience the future of event technology firsthand. Be there and get inspired!