Events are no longer just communication platforms. They are experiential spaces where brands, emotions and people physically come together. Whether concerts, festivals, corporate events or trade fairs – emotionalization has become one of the most important success factors. It influences how participants perceive, remember and recommend events. This opens up a broad field for event…
Events today are complex systems. Large crowds, diverse processes and high security expectations present new challenges for event organizers and security staff. Artificial intelligence can help here by analysing data, recognizing patterns and supporting decisions. The aim is not to replace human expertise, but to complement it. Whether it’s a festival, stadium concert or trade…
“Don’t wait too long, get started” – that is Dr. Uve Samuel’s recommendation to the event industry. What should the industry start with? With the integration of AI. Artificial intelligence (AI) is gradually changing the way events are planned, held and experienced. What was considered a dream of the future just a few years ago…
The Berlin Gasometer in Schöneberg is a landmark visible from afar and a symbol of the capital’s transition from industrial culture to forward-looking innovation. Where gas was once stored, a space has now been created where the energy transition, sustainability, and cutting-edge event technology come together. The Gasometer forms part of the EUREF Campus, a…
Safety has always been a key issue in the events industry. From trade fairs and congresses to festivals and corporate events, organisers must identify potential risks, implement preventative measures, and respond flexibly to unforeseen situations. The latest developments demonstrate that security encompasses far more than just admission controls and escape routes. It encompasses digital systems,…
The event industry is changing: digital technologies, rising participant expectations and the desire for more interaction are changing the way events are planned and carried out. One term is cropping up more and more frequently: gamification. This refers to the use of playful elements to make events livelier, more interactive and more sustainable. But the…
Lights flicker, music booms, 35,000 fans stand – in the middle of the NBA All-Star Weekend 2024. But this time it’s not just the game that’s extraordinary, but also the floor under the stars’ feet. The glass floor lights up, reacts and pulsates with every movement. Animations flow across the surface, statistics appear live, a…
For several years now, the events industry has increasingly been faced with the task of reducing its ecological footprint. As well as issues such as energy supply and mobility, stage construction is also becoming a key area of focus. The question is: how can stage sets, backdrops and technical constructions be implemented in a resource-efficient…
Location-based entertainment thrives on creating lasting memories. It’s about experiences that capture people with all their senses and touch them emotionally. Today’s audience expects more than just information or visual stimuli, whether it’s a trade fair, theme park or adventure world. They are looking for connections, stories and experiences that have a lasting effect beyond…
From product launches to panel talks and festivals, events are no longer just for the live audience on site. Anyone planning an event today always considers the digital space. Social media platforms such as Instagram, TikTok, YouTube and LinkedIn have particularly become important extensions of stage events. However, the leap from stage to stream is…
ProEvent is not just a category but a comprehensive resource for all those passionately engaged in the world of event planning and technology. Every event, whether small or large, requires precise planning, the right technology, and a team of experts to drive it to success. In this ever-evolving industry, continuous learning and staying updated with the latest tech are imperative.
Here at ProEvent, we place special emphasis on acquainting you with the most innovative technologies and strategies. From the latest developments in audio and video transmission, impressive lighting installations, to advanced stage constructions – we cover all facets that make an event memorable. Additionally, we offer a behind-the-scenes look, showcasing how industry professionals overcome challenges and create breathtaking experiences.
The Prolight + Sound Fair 2024 will stand as a prime example of the fusion between theory and practice. Here, you can not only witness the latest products and technologies in action but also learn from industry leaders, network with peers, and forge valuable partnerships. It’s the perfect place to be inspired, gather new ideas, and prepare for the future demands of the event industry.
In addition to the aforementioned content, we also emphasize the consideration of safety standards, sustainable event practices, and the significance of client feedback. Because a successful event isn’t just about spectacular tech, but a holistic approach as well.
In a nutshell, ProEvent is your compass in the dynamic world of events. It’s our mission to equip you with everything you need to thrive in this industry. We eagerly anticipate welcoming you at the Prolight + Sound Fair 2024, where you can experience the future of event technology firsthand. Be there and get inspired!