With the premiere event of the Prolight + Sound Bangkok the international trade fair series Prolight + Sound is expanding its portfolio to include a major destination in Southeast Asia. The trade fair will take place from September 30 to October 2, 2026 at the Bangkok International Trade & Exhibition Centre (BITEC) and will place a new focus on a market that is currently one of the most dynamic in the global event industry. For manufacturers, distributors, integrators and service providers of event and media technology, Prolight + Sound Bangkok opens up promising access to a region whose growth and willingness to innovate is accelerating significantly.
The new trade fair is a strategically important element of the international Prolight + Sound platform. It takes account of the changing global markets and responds to the growing importance of Southeast Asia within the entertainment, AV and event technology sectors. Numerous countries in the region are investing in digital transformation, national cultural programs, infrastructure, hospitality and MICE offerings. At the same time, the demand for reliable media technology, modern production solutions and innovative live formats is growing. These framework conditions create ideal conditions for establishing an international trade fair such as Prolight + Sound in Bangkok.
Bangkok as an up-and-coming hotspot for event and AV technology
In recent years, Bangkok has established itself as one of the most important centers for culture, events and business events in Southeast Asia. The city combines modern infrastructure, high international visibility and a lively creative scene with strong government investment in tourism and the event industry. Large festivals, concerts, hotel projects, leisure and convention centers are emerging at a rapid pace. The resulting demand for lighting, sound, stage and AV technology is a key driver for the emergence of the new Prolight + Sound Bangkok.
For exhibitors, Bangkok offers a location that has excellent logistical connections, is economically stable and serves as a platform for international business relationships. In addition, there is a high density of system integrators, planning offices, event technology companies and venue operators who are looking for new technologies, sustainable solutions and reliable manufacturers.
Spectrum at Prolight + Sound Bangkok
Prolight + Sound Bangkok covers the complete range of professional event and media technology. This includes:
- Professional audio technology including loudspeaker systems, microphones, studio and live sound, installation solutions and networked audio architectures
- Lighting technology and lighting design from moving lights and LED structures to control and planning systems
- Stage and rigging solutions with truss systems, motors, safety solutions and stage automation
- AV and media systems such as displays, projection, media servers, immersive visuals, digital signage, network AV and creative installations
- Broadcast and production technology for hybrid events, streaming, remote production and studio applications
- Music, DJ and production equipment for live shows, recording and performance
The trade fair is thus aimed at a broad specialist audience of technology service providers, cultural institutions, integrators, music producers, event companies and venue operators. Prolight + Sound Bangkok is designed to present innovations in a clear and practical way and at the same time promote the transfer of knowledge between global manufacturers and regional users.
Discover all the details about hall plans, target groups and exhibitor packages.
Trends that will shape Prolight + Sound Bangkok
Prolight + Sound Bangkok sees itself not only as an exhibition space, but also as a trend platform for the region. Numerous technological developments can be seen and discussed at the trade fair:
Immersive AV applications
Southeast Asia is one of the regions where immersive spaces, XR stages, projection experiences and multi-sensory installations are in particularly high demand. Prolight + Sound Bangkok offers exhibitors the opportunity to present these technologies live and under real conditions.
Sustainable event production
Energy-efficient LED solutions, durable rigging components and resource-saving installations are becoming increasingly relevant in the Asian market. Many countries in the region are promoting sustainable technology projects, which provides manufacturers with additional arguments for their solutions.
Networked workflows and IP technologies
Audio-over-IP, networked lighting control, central monitoring systems and broadcast-over-IP characterize the modernization of arenas, event centers and churches as well as the integration in hotels or amusement parks.
Strong demand for visual systems
LED walls, media facades, creative pixel installations and projection solutions are among the fastest-growing segments. Prolight + Sound Bangkok gives these technologies a central stage.
A supporting program that strengthens knowledge and exchange
A professionally curated supporting program accompanies Prolight + Sound Bangkok. This includes:
- Keynotes and specialist presentations on industry trends, market insights and technological developments
- Hands-on workshops directly with manufacturers and technology partners
- Panel discussions with international specialists
- Matchmaking formats that establish targeted contacts between exhibitors and regional decision-makers
- Networking events that promote exchange across national borders
Especially for companies approaching the Asian market for the first time, these formats offer important orientation as well as concrete starting points for future partnerships.
Why early participation as an exhibitor is worthwhile
The premiere of a trade fair is always a special momentum. There are several advantages for companies that become part of the first edition at an early stage:
- Higher media visibility due to the novelty character
- Stronger brand perception in a market that is just beginning to structure itself
- Early positioning as a reliable partner for regional integrators and users
- Greater choice of floor space and better placement options
- Valuable initial contacts to national and international industry players
Many companies use new trade fair locations to enter international markets. Prolight + Sound Bangkok offers ideal conditions for this thanks to its regional dynamics and the organizational strength of the Prolight + Sound brand.
Secure your stand at the first Prolight + Sound Bangkok in good time.
