Prolight + Sound Guangzhou is now one of the most important meeting places for the international event, entertainment and pro AV industry. As the largest trade fair of its kind in Asia, it brings together manufacturers, system integrators, dealers and trade visitors from all over the world. For the global Prolight + Sound brand, it is a central building block in Messe Frankfurt’s international network of events – and a dynamic showcase for technical trends, innovations and new business models.
Leading international role on the Asian market
Prolight + Sound Guangzhou is the most important platform for professional audio, lighting, stage and media technology in the Asia-Pacific region. It offers an enormous market reach because China is one of the world’s largest production locations for event technology and at the same time represents a huge domestic market. For global manufacturers, PLSG is therefore one of the key places to strengthen existing partnerships, find new distributors and present new products directly to an international audience.
With over hundreds of thousands of visitors every year, a large number of global purchasing delegations and a constantly growing exhibitor landscape, the trade fair serves as an indicator of market movements in one of the world’s most innovative technology segments. If you want to find out how pro AV, lighting technology, installation solutions and live event infrastructures are developing in Asia, Guangzhou is the place to be.
Important information for exhibitors
For companies wishing to exhibit at Prolight + Sound Guangzhou for the first time or again, a number of framework conditions and advantages are particularly relevant.
Facts & Figures
- Date: 28. to 31.5.2026
- Venue: China Import & Export Fair Complex, Guangzhou, China
- Number of visitors: 110,363 (2025)
Exhibition venue and hall structure
The fair takes place in the China Import and Export Fair Complex, one of the largest exhibition centers in Asia. The halls are clearly organized by theme:
- Pro-Audio
- Pro-AV & media integration
- Lighting technology
- Stage and rigging solutions
- KTV & Entertainment
- Components and accessories
The structured layout facilitates visitor guidance and increases the visibility of individual product groups.
Strategic importance for the Prolight + Sound brand
As part of the worldwide trade fair portfolio, the Guangzhou edition strengthens the global perception of the Prolight + Sound brand on several levels.
- Positioning as a technology and innovation brand
Prolight + Sound stands for high-quality trade fairs with a technological focus worldwide. Guangzhou plays a key role in this, as it brings together a particularly large number of innovations from the fields of LED technology, sound reinforcement, immersive audio formats, media integration and stage technology. The trade fair thus acts as a trend barometer that shapes the brand internationally. - Networking different markets
Thanks to its highly international character, the Guangzhou trade fair serves as a bridge between European, Asian and global markets. This strengthens the role of the entire Prolight + Sound family as a global network that focuses on knowledge transfer and business initiation. - Global brand reach
With offshoots such as Prolight + Sound Middle East and Prolight + Sound Frankfurt, the brand has a global presence. Guangzhou extends this reach in a region that is increasingly becoming a development and production hub for professional event technology. Anyone who has a say worldwide is represented in Guangzhou.
Main topics: From audio and light to pro-AV integration
The trade fair presents the entire spectrum of modern event and media technology. The following segments are particularly noteworthy:
Professional audio technology
Prolight + Sound Guangzhou is one of the largest audio trade fairs in the world. Numerous international and Asian brands present themselves:
- PA systems for touring, festivals, theaters and stadiums
- Line arrays and compact speaker series
- DSP systems and controllers
- Digital mixing consoles and network technology (Dante, AES67, AVB)
- Studio technology and recording equipment
- Solutions for immersive sound reinforcement and 3D audio
The fast pace of innovation in the pro audio sector is particularly evident in Guangzhou, as many new products are rolled out for the Asian market first.
Lighting technology and stage equipment
ProLight: The spectrum ranges from high-end moving lights to lasers and pixel-based LED effects. The increasing fusion of lighting and media technology is striking – for example through multimedia installations, stage designs or automated rigging. Energy-efficient LED technologies and smart control systems are also playing an increasingly important role.
Video, display and projection
The ProAV sector is growing rapidly. Represented in Guangzhou are:
- LED walls and fine-pitch displays
- Projection technology for events, mapping and permanent installations
- Media servers and playback systems
- XR and virtual production setups
- Solutions for conference and hybrid events
Asia is one of the largest LED markets in the world, making Guangzhou the perfect stage for new pixel technologies and high-resolution display solutions.
System integration and media technology
Planners and system integrators will find a wealth of solutions for:
- Conference rooms and corporate AV
- Educational and learning environments
- Museums and theme worlds
- Entertainment, theater and amusement parks
- Smart buildings & building digitization
This area has become much more important in recent years and also positions the trade fair in the field of modern AV architecture.
A look inside the exhibition halls: Trends that are shaping the industry
Anyone walking through the exhibition halls at Prolight + Sound Guangzhou will experience the speed of innovation in the industry at close quarters. Manufacturers use the trade fair specifically to present new products to the Asian market first before they are rolled out globally. Many trends that will later shape the European and American markets can be recognized early on in Guangzhou.
- Immersive and networked audio formats: Whether for theaters, live concerts or installations: Systems for immersive sound reinforcement are on the rise. In Guangzhou, manufacturers will be presenting solutions for object-based audio, 3D sound mapping and flexible multi-channel setups.
- Next-generation LED displays: fine-pitch LEDs, transparent displays and large-scale XR setups show how seamlessly the boundaries between stage, room and digital projection are blurring. Solutions for education, retail and corporate AV are in particularly high demand.
- Automation and workflow optimization: Rigging automation, remote control of AV infrastructure and AI-supported workflow tools are increasingly shaping everyday technical life. PLSG provides an in-depth insight into smart solutions that make the operation of large installations more efficient.
- Integration of AI technologies: AI is playing an increasingly important role – for example in audio analysis, predictive maintenance, automated lighting moods and content generation for media installations. The trade fair provides an outlook on how AI will be anchored in event technology in the future.
- Sustainability and energy efficiency: energy-efficient LED technology, durable components, sustainable materials and optimized power distribution systems are key topics. The industry is thus responding to ecological requirements and growing cost pressure in terms of energy and logistics.
Knowledge transfer: conferences, training and live demos
In addition to the exhibition itself, Guangzhou offers an extensive accompanying program. These include:
- Conferences on audio, lighting, AV, theater technology and industry standards
- Seminars for system integrators, installation companies and project planners
- Manufacturer workshops and product demonstrations
- Live sound arenas and outdoor comparison areas
- Networking events and international delegation programs
These formats make the trade fair a knowledge hub that goes far beyond pure product marketing for trade visitors.
Why Prolight + Sound Guangzhou is also important for European companies
Guangzhou also plays a strategic role for brands that focus on the European market. The reasons:
- Access to one of the largest and most dynamic AV markets in the world
- Early observation of technical developments that later influence global trends
- New partnerships and distributors
- Direct contact with a highly professional audience
- International brand presence within the Prolight + Sound network
Especially in times of global value chains and technical competition, the exchange between Europe and Asia is crucial for innovative strength and market dynamics.
An indispensable building block in the global Prolight + Sound network
Prolight + Sound Guangzhou is much more than a regional trade fair. It is an international marketplace, innovation driver and interface between the world’s most important players in event, media and pro AV technology. The wide variety of exhibitions, the strong visitor response and the enormous technical range make it an integral part of the global Prolight + Sound cosmos.
For manufacturers, system integrators, planners and all those who use event and media technology professionally, Guangzhou is a place where the future of the market can be seen. Every year, the trade fair impressively demonstrates how quickly technologies are developing – and how important international cooperation is for a modern, innovative industry.
