Messe Frankfurt has been organising its first trade fairs in China again since mid-July, including Prolight + Sound, which was held for the 18th time in Guangzhou from 21 to 24 August 2020. In compliance with strict hygiene and safety regulations, 677 exhibitors and around 41,500 visitors took part in the trade fair.
Largest sourcing platform in China for professional lighting and audio industry
Prolight + Sound Guangzhou is the largest sourcing platform in China for the professional lighting and audio industry and took place over four days under this year’s motto “Beyond light and sound”. In addition to product innovations and networking opportunities, the trade fair offered an extensive supporting program, including for the first time content on the topic of hygiene and safety measures in the event industry in connection with Covid-19. A broad range of digital offerings supplemented the physical trade fair, including video transmission of training courses, seminars and product innovations. The digital offer of the trade fair attracted the attention of around 165,000 spectators. “With Prolight + Sound Guangzhou, we were able to successfully offer our customers another platform for international exchange – both physical and digital”, says Wolfgang Marzin, Chairman of the Board of Management of Messe Frankfurt. “Our sophisticated
hygiene concept was successfully implemented and we are looking forward to our upcoming trade fairs in Frankfurt and worldwide with optimism”.
“Guangzhou is one of Asia’s most important financial and trading centers and has been part of the network of Frankfurt’s twin cities for more than 30 years,” says Peter Feldmann, Lord Mayor of the City of Frankfurt and Chairman of the Supervisory Board of Messe Frankfurt. “The two cities are united by a long tradition of trade fair participation and a spirit of partnership that is fostered by events such as Prolight + Sound. The trade fair was born in Frankfurt am Main and was successfully established in Guangzhou alongside other locations in the course of globalisation”.
Prolight + Sound is part of Messe Frankfurt’s international portfolio and is aimed at the “Entertainment, Media & Creative Industries” sectors. Other Prolight + Sound venues include Frankfurt, Dubai, Moscow and Shanghai. The event in Guangzhou is organised by Messe Frankfurt (HK) Ltd, a subsidiary of Messe Frankfurt, and Guangdong International Science and Technology Exhibition Company (STE).
Pictures: Messe Frankfurt