The final checks at the stands, the lights come on, the first sounds echo through the hall. Exhibitors get ready, visitors stream into BITEC, and months of preparation suddenly become reality. The moment has arrived: Prolight + Sound Bangkok opens its doors for the very first time. For the international Prolight + Sound community, this marks the beginning of a new chapter. For three days, Bangkok becomes a meeting place for everyone who makes live experiences possible: manufacturers and developers, audio and lighting professionals, system integrators, planners, creatives and emerging talents.
The spotlight is on the technologies that bring concerts, shows, installations and events to life. Professional Audio meets Lighting and AV, Stage Technology meets LED and displays, and innovative products meet practical applications. But this premiere aims to be more than a major product showcase. It brings people together, creates opportunities for exchange and turns the spotlight on a market that is becoming increasingly important to the international entertainment technology industry.
A new Prolight + Sound for Southeast Asia
With Bangkok, Prolight + Sound gains a new location in Southeast Asia. Organised by Messe Frankfurt Hong Kong in cooperation with VNU Exhibitions Asia Pacific, the new trade fair connects international brands and expertise with the regional entertainment and Pro AV industry.
The location is no coincidence: Bangkok is a vibrant metropolis with a diverse music, events and entertainment scene, as well as a major hub within Southeast Asia. International concerts, festivals, spectacular shows and modern event venues shape the city, creating an exciting environment for professional event technology.
The region also offers considerable potential beyond Thailand. Demand for high-quality live experiences, modern AV installations and innovative entertainment concepts is opening up new opportunities for manufacturers, service providers and creatives. At the same time, Southeast Asia has a rich and diverse music and events culture that brings its own ideas and influences to the industry.
Prolight + Sound Bangkok builds on these developments, creating a place where international expertise meets regional perspectives. The focus is on personal exchange, new business relationships and the continued development of the entertainment technology industry.
Technology you can experience
Step into Hall 100 at BITEC and you enter the world of modern entertainment technology. Beams of light sweep through the hall, sound systems are demonstrated at exhibition stands, and impressive visuals fill large displays. All around, trade visitors exchange ideas, test new applications and discover technologies for their upcoming projects.
The exhibition covers everything from Professional Audio and Professional Lighting to Conferencing & AV, LED & Display Technology, Stage Technology and Music & Related Equipment. The full breadth of the industry is on display: powerful sound reinforcement systems for concerts and large-scale events, intelligent lighting solutions for stages and installations, modern AV technology for conference rooms and immersive environments, as well as hoisting and rigging technologies for professional stage productions. Musical instruments and related equipment are also part of the exhibition.
The emphasis is on experiencing technology first-hand. How precisely can a lighting system be controlled? What possibilities do networked AV solutions offer? And how does a sound system perform under real demonstration conditions? At the exhibition stands, visitors can explore technologies up close, try out their functions and speak directly with manufacturers about potential applications and technical details.
It is precisely this combination of product presentations, practical demonstrations and face-to-face conversations that makes the event so engaging. Whether on a concert stage, in an event venue or as part of a permanently installed AV system, what ultimately matters is how the individual technologies work together and what new possibilities they open up in practice.
Knowledge meets live experience
There is also plenty to discover beyond the exhibition stands over the three days. Sessions, workshops, masterclasses, product showcases and live demonstrations explore the latest developments in the industry. Topics such as Immersive Experiences, Virtual Production, AV over IP and System Integration demonstrate just how rapidly the possibilities of professional event technology are evolving.
And, of course, music is an essential part of any Prolight + Sound event. Live performances bring technology directly into action. Emerging talents meet experienced professionals, while contemporary sounds meet regional musical traditions. Formats such as Young Talents & Professionals, Mor Lam Live and “Feel the Beat!” turn the trade fair into a live experience in its own right.
Three days in Bangkok. Three days of entertainment technology.
Today marks more than the opening of another trade fair. For Prolight + Sound, Bangkok represents a premiere – and for the international community, a new opportunity to connect, discover technologies and explore the future of the entertainment industry in Southeast Asia together.
The doors are open, the technology is running and the stages are ready. Welcome to Prolight + Sound Bangkok 2026!
We will be following the premiere over the coming days, bringing you companies, technologies, trends and highlights from Bangkok right here on the blog.
