A Look into the Future of the Event Industry: ProEvent at Prolight + Sound

The event industry is constantly changing. Technological innovations, creative concepts and new challenges shape an environment that never stands still. A key event that takes the pulse of this dynamic industry is the Prolight + Sound trade fair in Frankfurt am Main. A special focus is on the “ProEvent” area, which gives us an insight into future trends and developments in event technology. We dive into one of the heart of the trade fair and show what ProEvent has in store for the future of the event industry.

 

What does ProEvent cover at Prolight + Sound?

The ProEvent area at the Prolight + Sound trade show is dedicated to a special segment that deals with event technologies. Here, event managers will find everything needed to make an event spectacular. The offerings range from innovative event technologies and spectacular effects to onsite attractions, mobile tent systems and software solutions for event organizers. In addition to classic event technology, specialized software solutions and services for event organizers, furniture, decoration and equipment, transport solutions and much more will also be presented. Furthermore, the ProEvent area offers extensive know-how around event safety & security, green events, digitalization in the event industry as well as business development after the Corona crisis.

 

What product groups does the industry find here?

• Audible signaling (alarm) devices: Audible signaling devices, also called alarm devices, are an essential part of event safety. They are used to inform the public and staff of potential hazards. They range from simple sirens to complex systems capable of transmitting different alarm sounds and announcements.
• Emergency lighting: Emergency lighting is critical to enable safe evacuation in the event of an emergency. It includes both exit lighting and security lighting, which is activated in the event of a power outage or other emergency to maintain visibility.
• CCTV (video surveillance): CCTV systems are essential for venue surveillance and security. They allow security forces to effectively monitor large areas and respond quickly to potential security issues.
• Security (general): This covers a wide range of products and services that ensure event security, including access control, security personnel, evacuation plans and more.
• Equipment and infrastructure: This is the basic physical and organizational structure required to successfully stage an event. This includes stages, tents, restrooms, power supply and other necessary facilities.
• Furnishings: Furnishings for events include a wide range of items, from chairs and tables to special decorative items that help create a pleasant atmosphere.
• General service: this includes a variety of services needed to make an event successful, such as catering, cleaning, parking services and more.
• Event services: specific services for events, such as ticket sales, programming, marketing and promotion, that help make an event successful.
• Event equipment: This refers to all the necessary equipment and materials needed to stage an event, such as sound and lighting technology, stage elements and decorations.
• Training and development: Training programs and workshops aimed at educating and developing professionals in the event industry to ensure they have the latest knowledge and skills.
• Trade media: trade magazines, online portals and other media that report on the latest trends, technologies and developments in the events industry.
• Associations and institutions: Organizations that represent the interests of the events industry and often provide networking opportunities, resources and support for their members.

What new technologies and solutions will be presented in the ProEvent area?

The Prolight + Sound trade fair is known for presenting innovative technologies and solutions in the field of event technology. In the ProEvent area you can discover the latest trends in event technology, from advanced audio and lighting technology to security solutions and digital platforms for event management.

The event industry’s focus in 10 points

1. Sustainability in trend:  Sustainability in trend: In recent years, sustainability in the event industry has increased significantly. Event organizers are paying more attention to implementing environmentally friendly practices, such as reducing waste, using renewable energy and promoting sustainable transportation.

 

 

2. Technological innovation: The event industry has changed drastically with the introduction of new technologies such as virtual reality (VR), augmented reality (AR) and artificial intelligence (AI). These technologies make it possible to create more immersive and person

3. Use of drones: Drones are increasingly being used for spectacular light shows and aerial photography at events. They enable breathtaking visual performances that mesmerize audiences.

4. Online Ticketing: the transition to online ticketing has revolutionized the way tickets are sold and managed, enabling more efficient event management.

5. Mobile event apps: Mobile event apps are becoming increasingly popular as they allow attendees to plan their own agendas, network with others, and access important information.

6. Hybrid events: Combining physical and virtual elements in hybrid events allows more people to attend events, regardless of their location.

7. Security protocols: In the face of global challenges, event security protocols have evolved greatly to ensure both physical and digital security for attendees.

8. Food truck revolution: Food trucks have become a popular catering option for events, offering a variety of culinary options in an informal and fun environment.

9. Live streaming: Live streaming enables event organizers to reach a global audience and expand the reach of their events.

10. Use of Big Data: By using Big Data and analytics tools, event organizers can gain a deeper understanding of attendee preferences and behavior to create better event experiences.

Sustainability in focus: Green innovations in the ProEvent area at Prolight+Sound 2024.

The event and entertainment industry is increasingly moving toward sustainability, and Prolight + Sound Exhibition 2024 is no exception. In the ProEvent area, this theme will be highlighted to help move the industry in a more environmentally friendly direction. Here are some aspects of how sustainability is being addressed in the event industry, and in the ProEvent area in particular, at Prolight+Sound 2024:

1. Green Tours: Prolight + Sound Messe 2024 will offer expertly moderated, free trade show tours on the topic of sustainability. These “Green Tours” offer visitors a concise overview of the show, with experts presenting product innovations, innovations and technologies that are particularly sustainable.li>
2. V Benefits of sustainable practices: Venues that adopt sustainability programs benefit environmentally, socially and economically. By implementing eco-friendly initiatives, event organizers can not only minimize their environmental impact, but also promote community well-being while saving money.li>
3. Moving away from the throwaway society: the event industry is taking steps away from the throwaway society. The Prolight + Sound trade show provides a platform to showcase innovative sustainable solutions that reduce resource consumption and promote reuse.​
4. Resource-efficient event operations: Prolight + Sound Messe exhibitors show how the entertainment technology industry is driving the shift towards resource-efficient event operations, especially at a time when the development of new solutions continues despite challenges.

The ProEvent target audience is determined to lead the industry towards a more sustainable future, and Prolight + Sound Messe 2024 provides an ideal platform to discover and discuss the latest green innovations and best practices. By participating, both visitors and exhibitors can strengthen their commitment to sustainability while exploring new opportunities to improve their events and operations.

Implementing digital and virtual event elements in the event industry

Digital events bring with them a number of positive aspects that are crucial in the modern event industry. One prominent benefit is environmental friendliness, as the online nature of these events significantly reduces the need for physical resources. This results in a minimized carbon footprint, particularly by reducing the need for travel and transportation. Similarly, cost efficiency is a key focus, as significant savings can be made on venue, catering and logistics spend.

Global accessibility is another positive aspect that should be highlighted. Digital platforms allow people from all over the world to participate in events without the need to travel. This opens doors to a wider audience and promotes inclusivity. In addition, digital events provide a robust platform for data analytics. By leveraging analytics tools, event organizers can measure attendee engagement and gain valuable insights that help improve future events.

Flexibility is another notable benefit of digital events. They can be easily scaled and customized to meet different needs, which benefits both event organizers and attendees. At a time when adaptability and innovation are critical, digital events offer a forward-thinking solution that is moving the event industry in a sustainable and inclusive direction.

This is why you should exhibit at Prolight + Sound 2024

 

Prolight + Sound Exhibition 2024 is more than just an exhibition of products and services; it is a vibrant platform for interaction, networking and collaboration between the various players in the event industry. In the ProEvent area, this commitment to cooperation and partnership is particularly evident. Here, exhibitors can take advantage of the opportunity to network with other industry leaders, discover common interests and potentially forge collaborations or partnerships.

The atmosphere in the ProEvent area is designed to foster conversations and strengthen relationships. There are special networking events, discussion panels and joint presentation opportunities that create an ideal environment for sharing ideas and exploring common business interests. The show also provides dedicated meeting areas where you can quietly hold conversations and lay the groundwork for future business relationships.

In the dynamic and competitive landscape of the events industry, such partnerships can offer a distinct advantage. They enable exhibitors to broaden their offerings, extend their reach and jointly develop solutions to industry challenges. By working together, companies can combine their strengths, optimize their resources and create more successful and sustainable business models together.

Prolight + Sound Messe 2024 in the ProEvent section is thus the ideal place to forge long-lasting business relationships, expand your corporate network and lay the foundations for a successful future in the event industry.