Influencer marketing has become an integral part of modern communication strategies in recent years – including in the event sector. Whether at trade fairs, product presentations or festivals, influencers are increasingly on site, posting impressions, interacting with their community and thus increasing the visibility of the event. But how effective is this form of marketing…
DetailsAccessibility is no longer a marginal issue. In a society that embraces diversity and promotes equality, events must increasingly be designed in such a way that they are accessible to all people. But what does this mean in concrete terms for the event industry? And how can accessibility be implemented professionally? Why accessible events are…
DetailsWhat happens when high-tech, design and environmental awareness meet on the trade fair stage? In Pluslite’s case, the result is a convincing trade fair appearance with a clear signature. At this year’s Prolight + Sound 2025, the young Italian company presented compact architectural lighting solutions, sophisticated lighting tools for theaters and museums – and a…
DetailsWhat do world tours, theatre stages and theme parks have in common? They all need precise control systems to stage moving elements safely, synchronised and spectacularly. And this is exactly where Taits epiQ Mini Console comes in. Whether as the mobile centrepiece of small productions or as a reliable backup solution for large shows: the…
DetailsAt Prolight + Sound in Frankfurt, a relatively young but highly experienced company presented a solution that sets new standards in the world of stage automation: SCALA Stage Systems & Services GmbH unveiled the ScalaOne control system – the modern answer to increasing safety and efficiency requirements in event and theatre technology. Bosch Rexroth becomes…
DetailsMuffled voices in the exhibition hall, music from the neighbouring stand, the air conditioning humming – and in the middle of it all: a presentation. While most visitors can still follow the presentation, it is difficult for someone with a hearing aid to understand. Despite all the technology, the sound remains difficult to understand. The…
DetailsThe demands placed on modern audio transmission systems are increasing all the time – not only in professional stage operations, but also in broadcasting, conference rooms and mobile applications. If you are looking for uncompromising quality, reliable transmission and intuitive operation, there is one name you cannot ignore: MIPRO. At Prolight + Sound 2025 in…
DetailsThere is a quiet whirring sound in the air, then they take off. A spherical drone races at speed towards the hovering target – and shoots through the ring at the last moment. Cheers erupt. Applause, music, adrenaline. What sounds like a futuristic video game has long since become reality: welcome to the world of…
DetailsProlight + Sound 2025 once again provided a stage for innovative technology solutions in the event industry. Right in the centre of the action: Faraone, the Italian specialist for access technology. The company presented a selection of its Elevah lifts at its stand – including the compact and versatile Elevah 80 Move Move model. The…
DetailsWhen it comes to modern CAD and BIM software, one name comes up particularly often: Vectorworks. The solution is regarded as one of the most flexible and creative platforms for 2D drawing, 3D modelling and building information modelling (BIM). Whether architecture, landscape planning or event design – Vectorworks offers customised tools for many industries, with…
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