Whether music albums, live events, blockbusters or TV shows, Avid is a mainstay of the video and audio industry. The software and hardware manufacturer thrilled visitors with their technologies and products at Prolight + Sound 2013.
Avid not only invests in the development of new products, but also in the promotion of young talents in the industry. Avid gifted The John Lennon Educational Tour Bus, the worldwide biggest music studio on wheels, several products from the Pro Audio and Pro Video department. These included the new Pro Tools|HDX-System, the Media Composer 7 and Pro Tools 11, which were all crowd pleasers at Prolight + Sound 2013.
In the bus, the electronic giant Sony also shows how innovative technology can be used in everyday life. The manufacturer has, in addition to other things, sponsored 3D and HD cameras as well as mobile equipment for sound and studio production equipment. This equipment is very similar to that seen at the Moving Picture Pavilion at Prolight + Sound.
Sixteen years ago John Lennon’s widow, Yoko Ono, started the Lennon Bus project, in order to give teens the chance to be creative on many different levels. Commitments, such as those from Sony and Avid, were needed to make it happen, and trade fairs like Prolight + Sound build the base. Here exhibitors and trade visitors from all over the world come together to present the newest trends in lighting and sound technology.
In addition to the software from Avid and cameras from Sony, high-performance computers from Apple and Gibson guitars belong to the bus equipment. Yoko Ono says, “This is exactly the kind of project that John would have loved!”
Since May 2013, the European Lennon Bus is on Tour. First stops in Germany included Bonn, Berlin and more should be added by the end of September. The rolling engineering marvel stops at schools, festivals and trade fairs. Who knows, maybe it might make a stop at Prolight + Sound 2014 in Frankfurt?!
Picture sources: Lennon Bus