Stand construction is the centrepiece of a successful trade fair presence. It not only serves to present your company and your products, but also creates the framework for customer interaction. A well-designed exhibition stand can attract the attention of potential customers and leave a lasting impression. It’s not just about size and location, but above all about creativity, functionality and brand consistency.
Choosing the right type of exhibition stand
In the world of trade fairs and exhibitions, choosing the right type of exhibition stand plays a crucial role in the success of your company’s presence. Each stand type offers unique advantages and is suitable for different presentation styles, budget sizes and industry-specific requirements. From mobile and simple solutions to elaborate, customised stands – the choice is diverse.
- Mobile exhibition stand: This simplest variant can be a roll-up with a mobile counter or consist of a frame module with covering. Folding displays in various designs are also available.
- Exhibition stand with fabric graphics: A basic version includes a back wall and counter. The wall can contain corner elements, different lengths or a ceiling element. Additions such as a cabin or panel are possible. The frame elements are typically covered with fabric.
- LED exhibition stand with fabric graphics: Similar to fabric-covered stands, but with additional backlighting from LEDs.
- Trade fair stand made of trusses: In this type, trusses form the supporting and at the same time design elements of the trade fair stand.
- Lightweight exhibition stand: This system consists of modules with a honeycomb system, whereby the stable wooden top layers have a lightweight core made of paper honeycomb. The wall elements can be flexibly combined.
Decision criteria for exhibition stands and stand construction
The choice of exhibition stand type should be based on factors such as the type of trade fair, the purpose of your participation and your budget. Rental options are ideal for one-off participations or if building and transporting your own stand is too expensive. A customised exhibition stand can enhance your brand reputation and convey a clear message, while prefabricated exhibition stands are a cost-effective and flexible solution. Modular designs make assembly and dismantling easier and allow for customisation or expansion at any time. Ensure high-resolution print quality and good colour reproduction of your advertising materials. The fabric covering should be easily replaceable so that image motifs can be changed flexibly. A plug-and-play system simplifies the lighting of your exhibition stand, with LEDs providing even illumination.
Components of a complete exhibition stand
- Presentation area: The most important element can be a poster frame, roll-up or a fully usable back wall.
- Exhibition counters: Ideal for advertising materials, give-aways and communication media.
- Brochure holders/info stands: Encourage visitors to take flyers and information with them.
- Shelf/showcase: Necessary for the presentation of goods.
- Lighting: Emphasise the highlights of your product range.
- Seating: Comfortable seating for longer conversations at the stand, including chairs or stools for stand personnel.
- Exhibition carpet: Can improve the sales atmosphere and convey messages.
- Exhibition kitchen: For the well-being of stand personnel and visitors, often housed in an exhibition booth that also serves as a cloakroom and storage area.
- Cabins: Useful as a retreat for important discussions.
- Media equipment: Monitors, TVs or screens for presentations or videos.
Every aspect of the exhibition stand plays an important role in the overall impact and effectiveness of your presentation. The careful selection and design of these elements can make a significant contribution to the success of your trade fair participation.
Buying or renting an exhibition stand: which is the best option for you
In Germany, professional stand construction companies offer two main options: buying or renting an exhibition stand.
If your company participates in trade fairs more than twice a year, buying a stand can be a cost-effective solution in the long term. For companies that only attend trade fairs occasionally, on the other hand, the rental option is a good choice. This is often more cost-effective and is offered by numerous stand construction companies in Germany.
The choice between buying and renting should be made based on the frequency of your trade fair participation and the specific requirements of your company.
Tips for stand construction: Targeted planning and design
The first step towards the perfect trade fair stand is careful planning. Take into account your budget, your brand identity and the specific goals you want to achieve at the trade fair. A professional design should optimally represent your brand and be functional at the same time. Think about interactive elements to attract and retain visitors. A clear and open room layout promotes accessibility and invites visitors to linger.
The choice of materials is decisive for the appearance of your exhibition stand. Sustainable, high-quality materials reflect the quality of your brand. Modern, lightweight materials offer flexibility and easy handling. Consider whether you want to use traditional elements such as wood or innovative solutions such as modular systems.
Rentable furniture as a flexible solution
Rental furniture is a cost-effective and flexible option for stand design. They make it possible to pick up on current trends and adapt the stand to different trade fair concepts. From classic seating to high-tech presentation stands – the choice is diverse. Make sure that the furniture is comfortable, functional and in harmony with your stand design.
Integrating rental furniture into the stand concept
The careful integration of rental furniture into your stand concept is crucial for a harmonious overall effect. The furniture should reflect the colours and shapes of your brand. Use furniture to define specific areas of your stand, such as meeting zones or product presentation areas.
Sustainability in the focus of stand construction
Sustainability is also playing an increasingly important role in stand construction (and in the selection of rental furniture). Choose suppliers who offer environmentally friendly materials and reusable components. This not only emphasises your commitment to the environment, but can also be an important selling point for your company.
Importance of quality and service
When choosing your stand construction company and rental furniture provider, pay attention to quality and customer service. Experienced providers can offer valuable advice and ensure that everything runs smoothly – from delivery to set-up and collection. Good service saves you time and stress and allows you to focus on what’s important: Your customers.

An eye-catcher every year: the Robe Lightling stand
Fairconstruction: Your home advantage at the Frankfurt exhibition centre
Fairconstruction, as a Messe Frankfurt company, offers you the decisive advantage of local knowledge of the Frankfurt exhibition centre. This expertise enables us to realise efficient and high-quality exhibition stand solutions with short distances and favourable conditions. Our many years of experience in the planning and realisation of exhibition stands guarantee you quality at the highest level.
Customised system and design solutions in stand construction
We understand that every trade fair presentation is unique. That’s why we offer customised exhibition stands that are specifically tailored to your goals and needs. Whether you opt for a system stand or a customised stand depends on your specific requirements and budget.
Flexible modular stand system
Our stand packages offer you flexibility and variety. Choose from four different packages to find the perfect one for you and expand it with additional upgrades as you wish. The stand construction configurator on our website provides you with a detailed overview and assistance.
Hybrid trade fair presentation: digital meets analogue
In today’s world, digital presentations are indispensable. We offer solutions to stage your trade fair presentation in both analogue and digital form. By integrating digital and interactive elements, we create a multimedia experience for your stand.
Length times width of the stand area times maximum permissible construction height – and anything is possible in between. For oversized or otherwise unusual exhibits or structures, preparation and process planning are particularly important. And this brings us back to the beginning of all great endeavours: A detailed consultation with Fairconstruction’s sales team.
Christopher Sicurella, contact person at Fairconstruction
Messe Frankfurt stand construction permit check
To simplify the process of setting up your exhibition stand in Frankfurt, we offer you a user-friendly stand construction permit check. By answering a few simple questions, you can quickly determine whether it is necessary to submit a stand plan to Messe Frankfurt for approval.