The Performance + Production Hub returns to Prolight + Sound from 25 to 28 April 2023, following its successful launch last year. The Hub, which has already been a magnet for DJs, female producers and musicians, will be even more extensively designed and expanded this year. In cooperation with the makers of the Sample Music Festival and well-known brands in the audio sector, an elaborately designed Experience Zone will be created in the Portalhaus, where visitors can try out creative sound tools, experience showcases by international artists and take part in top-class workshops. The PRO MUSIK association is also a new partner, expanding the Performance + Production Hub to include topics such as acoustic music, band performances and the symbiosis of analogue and digital sound worlds.
Performance + Production Hub expands and becomes more comprehensive
For the entire duration of the fair, the 800-square-metre area will present the latest technical innovations in DJing and producing as well as a comprehensive overview of current developments on the market. Visitors will also have the opportunity to learn about new products from product specialists in the field of broadcasting. The concept of the event combines product experience, knowledge transfer and entertainment and thus represents a holistic experience. As a preview of the overall experience at Prolight + Sound, a compact version of the Performance + Production Hub will be created at the Radisson Blu Frankfurt, in the immediate vicinity of the fairgrounds.
Innovative sound tools presented by the industry’s key players
In the Performance + Production Hub, visitors are allowed and even encouraged to test the products. A wide range of products, such as DJ equipment, digital audio workstations, sound generators, sequencers, midi controllers, modular synthesizers and sound reinforcement technology can be tried out. Product specialists from the respective brands, including AvoIPoE, Ableton, Audanite, Audinate, Embed Signage, Gravity Stands, Technics, Herrmutt Lobby, Humpter, LD Systems, LiteConsole, Matrox Video, Melodics, Netgear, Ortofon, Oyaide NEO, Panasonic, PioneerDJ, Serato, Sharp/NEC, SY Electronics, Tascam and Thinlabs, will be on hand to provide support. In addition, there are special Jam Boxes that give visitors the opportunity to get creative together and try out innovative sound tools in the style of jam sessions. There will be action areas for both the DJ sector and the modular community.
Experts impart skills in diverse workshops and training sessions
In the Performance + Production Hub, various workshops will be held in which experts will pass on their knowledge of live remixing and looping, controllerism, music production, syntablism and beatmaking. Together with the Raycademy, one of Europe’s most renowned DJ schools, the Hub will present exclusive training sessions with multiple DJ champ Ray-D. In the Music Production Corner, Ableton-certified educators will give an insight into the creative power that arises when software tools meet midi controllers and beat sequencers and production blurs with live performance. There will also be specialised education stations on topics such as field recording, motion sensors and live sound branding. The German Pop Academy and the DJ Talks and DJ City communities are further partners in the education area, offering networking and exciting content.
Renowned performers on the show stage of the Performance + Production Hub
Renowned performers such as ARKAEI (Poland), 69 Beats (Poland), Tony Beatbutcher (Belgium), 2Tronics (Berlin) and Soundadd (Berlin) will give an insight into their skills at the Performance + Production Hub Showstage. On the evening of 26 April, a Beat Making Competition will take place in the area, followed by a networking event in a relaxed atmosphere. On 27 April, after the fair closes, all visitors are invited to the official evening event of the Performance + Production Hub at the Radisson Blu Frankfurt.
Prolight + Sound 2022
PRO MUSIK presents Action Stage in the Performance + Production Hub
This year, the Performance + Production Hub will feature an action stage organised by PRO MUSIK – Verband freier Musikschaffenden e.V. Here, visitors can talk to professional female musicians, find out about career scenarios and watch performances, interviews and lectures. For the first time, there will also be performances on the Live Sound Arena on the open-air site. Artists such as Mrs. Greenbird, Marvin Scondo & The Highcuts, Lui Hill, Christina Lux and Markus Vollmer will be taking part.
Prolight + Sound offers a variety of presentation and programme formats in the audio segment
In addition to the Performance + Production Hub, Prolight + Sound also offers many other special presentation and programme formats in the audio segment. The new ProAudio College, which will take place in cooperation with the Bildungswerk des Verbands Deutscher Tonmeister (BiW-vdt), will present top-class workshops and lectures for audio professionals, interested musicians and young professionals in the live and studio sector on all four days of the fair. The Studio Village, which will be continued in 2022 after its successful premiere, will showcase companies’ innovations in music production and mastering. Another highlight in the audio sector is the Vintage Concert Audio Show in Hall 11.0, a curated exhibition with over 200 exhibits from the history of sound reinforcement from five decades, as well as exciting discussion rounds with personalities from the audio business.
