LED Check: The right light for kitchen, bathroom & living room

Energy-saving light bulbs have been the standard choice for a while now – halogen bulbs as well as LEDs. Just recently, two Japanese scientists received the Nobel Prize in Physics for their breakthrough in the production of blue-light LEDs. Discos, concerts, outdoor events, even trade fairs – they can’t be colourful enough. But what is…

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Sennheiser Urbanite: Market share the funny way

How do I get my product noticed? What makes for a good advertisement? And how do I surprise my target demographic? These are questions that all business ask themselves, including Wedemark-based German audio specialists Sennheiser. The number of companies producing headphones is growing, increasing competitive pressures. Even global players like Sennheiser need to constantly innovate…

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