Sennheiser Urbanite: Market share the funny way

How do I get my product noticed? What makes for a good advertisement? And how do I surprise my target demographic? These are questions that all business ask themselves, including Wedemark-based German audio specialists Sennheiser. The number of companies producing headphones is growing, increasing competitive pressures. Even global players like Sennheiser need to constantly innovate…

800 Years of Bielefeld: A Light, Music and Dance Spectacular

This year marks the German city of Bielefeld’s 800th anniversary, and they decided to celebrate in style: in the framework of the Zeitsprung – BI-Motion project (‘Zeitsprung’ – a leap back in time), 800 dancers and musicians put on an evening of superlatives in the Stadthalle Bielefeld. Participants included the Tanztheater Bielefeld; the Bielefelder Philharmoniker;…